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Ivana Skrlec

eCommerce Consultant

Ivana Skrlec

eCommerce Consultant

Sharing advice in web optimization, advertising and ways to improve online stores are parts of everyday job duties for Ivana as an eCommerce Consultant. Which is, in her words: “a dream come true”.

Previous work experience shaped her career path and professional interests. Her job included working in sales department and managing her employer’s online presence, which made her fall in love with online advertising. From then, she gained various certifications in that field of online business. And she plans to continue that knowledge investment by getting even more fluent in German, Italian and Spanish languages.

When not cooking and trying out new recipes, Ivana loves to go fishing with her boyfriend Ivan. It brings her joy and relaxation, together with riding her bike which takes her through the entire city. As a classic movies devotee, Gone With The Wind, Casablanca and Breakfast at Tiffany's are masterpieces that she could never get tired of.

  • Google AdWords Search Certified
  • Google AdWords Display Certified
  • Google AdWords Shopping Certified
  • Google Adwords Mobile Certified
  • Google AdWords Video Certified

Latest posts by Ivana Skrlec

Why you should do keyword research for your eCommerce store Jul 20, 2017 | Posted in eCommerce Talk, Online Marketing

Every time someone does a search for something on search engines such as Google, the search engine must go through thousands of pages and serve the best results that will give the user most useful information he searched for.

How does the search engine know what information to serve based on just a few words?  Well, search engines use to determine the best and most relevant information for every search term that is entered on search engine from user. Because of that, it is very important to create a strategy of keywords so that your eCommerce store could rank better every time user search for terms that are related to products that you sell. The ultimate goal is to rank on the first page of search engine and make your eCommerce more visible to users. Continue reading