Posts by Ivona Namjesnik

Build your 2017 Magento SEO strategy with these tips

As we determinedly move through 2017, we decided to look into things which we’re building upon. The old saying goes “If you don’t know history, you are doomed to repeat it.” so we’d like to avoid any mistakes possible by learning from the previous happenings. Here’s what happened in the SEO world in 2016. and what you can do to make those trends work in your favour.

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Snatch your Meet Magento Croatia ticket – while you still can!

We’re a bit more than a month away from the amazing Meet Magento Croatia experience in Osijek.

We are thrilled to welcome some of the most prominent Magento 2 community members, as well as various top notch eCommerce experts.

Here is the first real batch of information regarding the upcoming Meet Magento Croatia and why you should snatch up your ticket – if you haven’t already. 😉

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Here’s why we loved 2016 and why we’ll grind even harder in 2017

2016 has been a great year. It brought us many challenging and even more rewarding and amazing moments. It turned 365 days into another winning streak we couldn’t be more proud of. After all, that’s a signal all that hard work pays off. 😉  Check out what we’ve been through and what are some of the things which will keep us motivated in the upcoming year. We can’t wait to push even harder – c’mon 2017, let’s see what you have in store!

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Look out for these eCommerce trends in 2017!

Industry of eCommerce is growing steadily, year after year, and that’s nothing new in the world of Internet. A prediction by eMarketer states that online spending has reached its all time high in 2016 with more than $22 trillion spent, a number which is expected to grow by $27 trillion in 2020. It is more than obvious this trend has no intention of slowing down so if you need some help or inspiration with setting up priorities for 2017, we at Inchoo gathered a handful of useful tips to share.

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Your Magento shop deserves a custom tailored theme!

Getting your store up is a process. One which starts with a revelation that, if you want to make things work in the long run, you’ll need a webshop. An online place for reaching new and informing existing customers. For them, it’s a brand new channel where they can buy your products. For you, it’s a strategic decision. Why? Because the idea behind that action is growing your business.

But, apart from choosing the platform or the hosting, you should also think about the visual appeal of your store. In this interview, Marko Briševac, one of Inchoo designers, answers the most frequent questions we get from prospective clients. Read more to find out what’s it all about!

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The magic of content marketing in eCommerce

Last week was very out of the ordinary and out of the (regular) office for me. I spent 3 days discovering beauties of Romanian city Cluj-Napoca as much as exploring the beauties of Evozon office. Reason for leaving my home desk at Inchoo was a mission of delivering my first ever training on content marketing. This blog post serves as a reference point for all of you who are interested in what was I talking about in Romania and at MM16CZ – the short version. Also, it’s for all of you who are curious to find out why are eCommerce and content marketing a match made in heaven.

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Kicking it off at Meet Magento Serbia: ready for knowledge and summer!

Inchooers have been “across the border” many times over. We recently had a delegation (and a speaker) at one of the largest conferences dedicated to eCommerce in Serbia, but this time around, it’s a bit different. Why? Because this is the first time our friends from Younify are organizing an event worth a visit. Meet Magento Serbia will take place on June 10th in a small city of Nis – and we couldn’t be more excited to send a delegation there!

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Google Tag Manager and its role in eCommerce

Last month was busy (or, at least, busier!) for one of our consultants. Apart from his daily activities: monitoring key performance indicators of client’s online store, suggesting improvements and overviewing key trends in the world of eCommerce to help them stay ahead of the competition, he also had an opportunity to speak at 3 various conferences. Not that he has any favourites, but today we’ll see what it was that made HitIt so special and what he talked about.

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Two Inchooers crossing the pond for Magento Imagine

It’s a well known fact that Inchooers love travelling. We love exploring, as much as we love learning new things and meeting new people. This years Magento Imagine is an amazing place to do both.

Find out more about our musketeers, Vanja Bunjevac and Sasa Brankovic, who will be crossing the pond in order to rightfully present us at the event – here’s more about the level of their excitement, what they want to see in the US and who will they meet on their way to Vegas.

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