The next wave of consumers from which none has ever known a world without internet or mobile phones has come of age. Here’s how to reach them.
Meet the Generation Z, also referred to as Gen Z, iGen, Centennials and possibly several other names. Oldest members of this generation were born in 1999. By the 2020 they will be the largest group of consumers worldwide, making up 2.6 billion people globally. Gen Z’s spending power is projected to be $44 billion. It is becoming crucial to reveal habits and attitudes of your future customers – without understanding them, you are losing potential future revenue.Read more