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Zoran Vorkapic

Designer

Zoran Vorkapic

Designer

Zoran works as a Junior Web Designer at Inchoo, whose job includes design of online stores, but also preparing different visuals for Inchoo’s websites and social media. Prior to coming to Inchoo, he also did some freelancing in UI and UX design and websites for EU funded projects.

Besides English, which he’s been learning his entire life while watching movies (who says TV makes you stupid?), he’s a big fan of German language and at the moment holds a B2.1 diploma.

Since young age, Zoran has been fond of computers, so one may call him a self-taught PC tech. Although his knowledge and experience in the field are limited to Windows environment and home networking, he never once faced a PC problem that he couldn’t resolve by himself, even if it meant tearing the PC to the bone.

Zoran heavily believes in lifelong learning, either for professional, private reasons or in a moment of necessity. In his free time, he plucks guitar strings playing classic rock tunes. His favourite TV character is agent Leroy Jethro Gibbs (NCIS), which he enjoys watching while eating a bag of chips. He claims that he has a healthy addiction to chocolate, beer and coffee.

Latest posts by Zoran Vorkapic

Importance of style guides in design Jul 27, 2017 | Posted in eCommerce Talk

One may call it Graphics Standard Manual, Identity Style Guide, Brand and Graphics Manual, Branding Manual, Brand book… People call it differently, but they all usually mean the same thing (although we should be careful about using “brand” in naming, cause brand books/manuals dictate not only visual and graphic representation, but the brand as a whole).

We’re basically talking about a set of standards and rules by which we enforce a certain style to be applied on company’s documents, presentations, visuals like posters and flyers, communication strategies or even photos. Continue reading