We have talked about Klevu in one of our previous articles – what it is, how to install and use it, and most important, how it can improve your store. In this article we are going to focus on Search Results Page. Make sure you have at least Klevu Premium pricing plan to have the ability to chose template at all. 🙂Read more
Traditional buyer journey was quite predictable. It used to have clear cuts which most customers followed – you could actually draw a linear line in between their needs and final conversions. From awareness stage, to consideration and final decision all they needed was information.
The rise of the internet completely transformed entire buyer journey, creating research driven individuals who have a completely non-linear and unpredictable path to you. Suddenly the fact that there are no information about your business or that your products can’t be ordered online makes much difference for a massive part of buyers – online shoppers. After everything we learned about how people interact with internet before finally making that buying decision, it’s almost business suicide for any retailer not to sell online.Read more
Working with CMS blocks was one of the reasons Magento was and is so popular. Using CMS blocks, site administrator can easily manipulate content of the store. CMS blocks can be used to display promotional banners, sale blocks, return policies, important information message on some sections of the store etc. CMS blocks can carry plain text or chunks of HTML/JS/CSS code which means they can be used for even more complex content delivery like sliders, product carousels etc.
I personally like to use CMS blocks whenever I can so that content of the store becomes more “modular” and easily manageable.Read more
The only point of contact your customer has with your online store, is the designed interface. Ever wondered exactly what they think of it? Long gone are the days when the design was purely a visual discipline. It shifted into a responsibility, where designers are also to be valued for their understanding of the product being built. Design doesn’t just paint the building, it builds the stairs to an overall better usability and collaboration of everyone included. It is necessary to update our processes with thorough understanding of end users, colleagues and stakeholders to make responsible and risk-reduced design decisions. Change through user testing is what keeps the design process relevant and competitive.Read more
Progressive Web Apps, or PWAs, have been around for some time, but only lately it has become a buzzword. Everyone is talking about it, but is it just a fad, or a future of the web?Read more
With time we are becoming more and more familiar with Magento 2 Checkout. And we are trying to build our knowledge furthermore. Hopefully, this article will help you in that process. With this article, we’ll learn how to change inputs fields ordering on the Checkout page.
If you ever tested Magento 2 you are familiar with default Magento 2 Checkout and the default fields sort ordering. If you wish to want to recall it, check this screenshot:Read more
In the first post from this series, we’ve focused more on theory and technical background behind multi-language Magento2 store. Now, we’ll create Magento2 store with additional French language. First thing is to go to the administration and create a new store view. Before we proceed, please check documentation where is explained a difference between store view, store and website, old but still relevant, http://docs.magento.com/m1/ce/user_guide/store-operations/stores-multiple.html.Read more
Magento 2 introduced a new and improved way for adding products to the cart. The system now offers complete asynchronous (ajax) process, although the process itself is not activated in default application state. It requires some manual adjustments in the script call inside the templates. Someone would think, ok, we will simply modify the template script calls and that’s it! We successfully improved the process. Unfortunately, not so fast! There is still more room left for improvement. If you’re interested, let’s find out what’s left on the table.Read more
We’re all aware of the fact that Magento handles inventory of products in a (fairly) straightforward fashion. There is only one “warehouse”, one inventory, one “number” in the database that is responsible for a final say – how much of it is in stock. A lot of other functionality is dependent on the fact that stock is global. If we check “Advanced inventory” configuration from the administration of a product, we notice that all of the options are global: Out of stock threshold, Minimum and maximum qty allowed in Shopping Cart, backorders, notifications etc.Read more
In 2017, we had a challenging task in front of us. It all started with an inquiry from a potential new client, Morris 4×4 Center, that was looking for a partner to help them address and solve website stability issues.
From that, it developed into a whole new project with the deadline of delivering a new site in under 2 months! Backend and frontend developers, design team, eCommerce consultants – we were all in it!
Let me tell you more about this project.Read more
Starting on any project, there are many things that you could do right and likewise do wrong too. Hence if you don’t kick off well, there could be many problems on the way, which could hinder your progress or even leave you stranded in the middle.Read more
In the last few versions of Magento 2 a few shiny new features regarding robots.txt appeared and they bring some interesting issues with them. In this blog post, I’ll attempt to walk you through all of the different cases you can encounter while modifying the Magento 2 robots.txt file.Read more
Many merchants were in a situation where, upon expanding an online business, they needed to provide a localized version of their store, adjusted to local markets and languages. Creating multi-language (localized) store in Magento 2 is very much easy and in every aspect configurable.
The first step in creating a multi-language store is to download and install a language pack for Magento 2. If you need to make an adjustment on a specific language or need to adjust to a specific local situation, then you can easily make all those changes.Read more
The next wave of consumers from which none has ever known a world without internet or mobile phones has come of age. Here’s how to reach them.
Meet the Generation Z, also referred to as Gen Z, iGen, Centennials and possibly several other names. Oldest members of this generation were born in 1999. By the 2020 they will be the largest group of consumers worldwide, making up 2.6 billion people globally. Gen Z’s spending power is projected to be $44 billion. It is becoming crucial to reveal habits and attitudes of your future customers – without understanding them, you are losing potential future revenue.Read more