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Klevu with Magento 2 Template

Klevu with Magento 2 Template © http://jake-clark.tumblr.com/

We have talked about Klevu in one of our previous articles – what it is, how to install and use it, and most important, how it can improve your store. In this article we are going to focus on Search Results Page. Make sure you have at least Klevu Premium pricing plan to have the ability to chose template at all. 🙂

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When is the time to start selling online?

When is the time to start selling online?

Traditional buyer journey was quite predictable. It used to have clear cuts which most customers followed – you could actually draw a linear line in between their needs and final conversions. From awareness stage, to consideration and final decision all they needed was information.

The rise of the internet completely transformed entire buyer journey, creating research driven individuals who have a completely non-linear and unpredictable path to you. Suddenly the fact that there are no information about your business or that your products can’t be ordered online makes much difference for a massive part of buyers – online shoppers. After everything we learned about how people interact with internet before finally making that buying decision, it’s almost business suicide for any retailer not to sell online.

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How to display CMS block in Magento 2 Checkout

Working with CMS blocks was one of the reasons Magento was and is so popular. Using CMS blocks, site administrator can easily manipulate content of the store. CMS blocks can be used to display promotional banners, sale blocks, return policies, important information message on some sections of the store etc. CMS blocks can carry plain text or chunks of HTML/JS/CSS code which means they can be used for even more complex content delivery like sliders, product carousels etc.

I personally like to use CMS blocks whenever I can so that content of the store becomes more “modular” and easily manageable.

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The process of improving online store usability and design your customers will enjoy

The only point of contact your customer has with your online store, is the designed interface. Ever wondered exactly what they think of it? Long gone are the days when the design was purely a visual discipline. It shifted into a responsibility, where designers are also to be valued for their understanding of the product being built. Design doesn’t just paint the building, it builds the stairs to an overall better usability and collaboration of everyone included. It is necessary to update our processes with thorough understanding of end users, colleagues and stakeholders to make responsible and risk-reduced design decisions. Change through user testing is what keeps the design process relevant and competitive.

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Reorder input fields on Shipping and Billing step in Magento 2

Reorder input fields on Shipping and Billing step in Magento 2

With time we are becoming more and more familiar with Magento 2 Checkout. And we are trying to build our knowledge furthermore. Hopefully, this article will help you in that process. With this article, we’ll learn how to change inputs fields ordering on the Checkout page.

If you ever tested Magento 2 you are familiar with default Magento 2 Checkout and the default fields sort ordering. If you wish to want to recall it, check this screenshot:

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Create a multi-language store in Magento 2 – Part 2

Create a multi-language store in Magento 2 Part 2

In the first post from this series, we’ve focused more on theory and technical background behind multi-language Magento2 store. Now, we’ll create Magento2 store with additional French language. First thing is to go to the administration and create a new store view. Before we proceed, please check documentation where is explained a difference between store view, store and website, old but still relevant, http://docs.magento.com/m1/ce/user_guide/store-operations/stores-multiple.html.

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How to improve usability for Magento 2 add to cart process

How to improve usability for Magento 2 add to cart process

Magento 2 introduced a new and improved way for adding products to the cart. The system now offers complete asynchronous (ajax) process, although the process itself is not activated in default application state. It requires some manual adjustments in the script call inside the templates. Someone would think, ok, we will simply modify the template script calls and that’s it! We successfully improved the process. Unfortunately, not so fast! There is still more room left for improvement. If you’re interested, let’s find out what’s left on the table.

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Allow backorders on a website scope

Allow backorders on a website scope

We’re all aware of the fact that Magento handles inventory of products in a (fairly) straightforward fashion. There is only one “warehouse”, one inventory, one “number” in the database that is responsible for a final say – how much of it is in stock. A lot of other functionality is dependent on the fact that stock is global. If we check “Advanced inventory” configuration from the administration of a product, we notice that all of the options are global: Out of stock threshold, Minimum and maximum qty allowed in Shopping Cart, backorders, notifications etc.

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How we developed a new Morris 4×4 Center store – case study

How Inchoo developed Morris 4x4 Center

In 2017, we had a challenging task in front of us. It all started with an inquiry from a potential new client, Morris 4×4 Center, that was looking for a partner to help them address and solve website stability issues.

From that, it developed into a whole new project with the deadline of delivering a new site in under 2 months! Backend and frontend developers, design team, eCommerce consultants – we were all in it!

Let me tell you more about this project.

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Create a multi-language store in Magento 2 – Part 1

Create a multi-language store in Magento 2 Part 1

Many merchants were in a situation where, upon expanding an online business, they needed to provide a localized version of their store, adjusted to local markets and languages. Creating multi-language (localized) store in Magento 2 is very much easy and in every aspect configurable.

The first step in creating a multi-language store is to download and install a language pack for Magento 2. If you need to make an adjustment on a specific language or need to adjust to a specific local situation, then you can easily make all those changes.

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Magento 2 Product Quick View

What I’m about to share is still somewhat experimental, so it might be wise to test it and adjust according to your needs before you add it to production.

Those who doesn’t want to read whole article, can access extension directly on github here.

Everyone else, continue reading!

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Are you ready for Generation Z eCommerce?

Generation Z - blog post at Inchoo

The next wave of consumers from which none has ever known a world without internet or mobile phones has come of age. Here’s how to reach them.

Meet the Generation Z, also referred to as Gen Z, iGen, Centennials and possibly several other names. Oldest members of this generation were born in 1999. By the 2020 they will be the largest group of consumers worldwide, making up 2.6 billion people globally. Gen Z’s spending power is projected to be $44 billion. It is becoming crucial to reveal habits and attitudes of your future customers – without understanding them, you are losing potential future revenue.

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