Are you ready for Generation Z eCommerce?

Generation Z - blog post at Inchoo

The next wave of consumers from which none has ever known a world without internet or mobile phones has come of age. Here’s how to reach them.

Meet the Generation Z, also referred to as Gen Z, iGen, Centennials and possibly several other names. Oldest members of this generation were born in 1999. By the 2020 they will be the largest group of consumers worldwide, making up 2.6 billion people globally. Gen Z’s spending power is projected to be $44 billion. It is becoming crucial to reveal habits and attitudes of your future customers – without understanding them, you are losing potential future revenue.

Read more

Magento 2 Widgets – gallery widget explained – client testimonials showcase

Further to our previous post about Magento gallery widget (in which we explained how to build image gallery) we’d like to show another possible use of this widget. Because it’s based on Fotorama plugin, gallery widget is able to work not just with images but with other HTML content as well. And we’ll demonstrate how by building a client testimonials gallery which we’re going to display in the footer of our web shop.

Read more

Adding Voice Search to Magento 2

Introduction of Web Speech API to Chrome and Firefox opens up some new possibilities in general interaction with websites and, more importantly, accessibility. Web Speech API includes two main components: Speech Recognition and Voice Synthesis. In this article, we are going to use the Speech Recognition API to implement basic Voice Search in Magento 2 header search.

Read more

Magento Coding Standards

Magento coding standards

Everyone has their own style of writing code and there’s always a debate which one’s is the correct one or which one’s makes the most sense. For that reason rules are brought that need to be followed that define code standards and enhance source code readability.

Read more

Magento Solution Partners readiness and expertise with Magento 2

With more and more projects being migrated to Magento 2, and showcased by partners and Magento themselves, what’s the status of Magento 2 adoption within the partner ecosystem?

Is there any way merchants can tell “heaven from hell” when deciding what partner to go with when planning and delivering a Magento 2 project?

Did you know that (only) 72% of Magento solution partners are Magento 2 trained?

Read more

Why you should go to MageTestFest if you are a Magento developer

© Meet Inchooers Luka and Stjepan at MageTestFest

When a conference is advertised as “Magento. Software Testing. Party.” and Yireo stands behinds its organization, there is really not much left to say in order to convince you to attend MageTestFest that’s happening November 15th – 18th 2017!

There are no doubts – you must clear your schedule and head off to this international developer oriented event that has one single focus: TESTING! Vital for clean coding, testing is a topic that can always break the unbearable silence among developers that are just meeting each other.

Read more

“It takes a village” to raise an active local IT community – 2 Inchooers take the stage at #MM17ES


Inchooers at Magento conference? That’s nothing new. But 2 women Inchooers on the stage of Meet Magento Spain? Well, that’s something!

IT has always been a predominantly male industry. However, women are playing a huge part too! It is no longer such a huge surprise to see a woman in tech. Although they are still generally unrepresented in hardcore technology jobs, women are mostly finding their place in business development, HR, consultations, marketing and design fields of IT companies.

Let’s face it – men are from Mars and women are from Venus. We are alike, but again, we’re different in values that we bring to the company and ways that we are handling business, especially on soft skills level. Research show that women are better at using soft skills that are crucial for effective leadership and superior business performance.

Read more

Keeping an eye on small things in eCommerce projects

When managing projects, one usually focuses on big things: biggest costs, biggest features, biggest risks, etc. The same is with building an eCommerce site – the biggest, most important things are, well, most important.

But large topics are not the be-all and end-all of the project.

In this post, we will illustrate how tiny issues can have an outsized influence on the project. Through analysis of several examples from our experience, we will try to understand how small perturbations shape the course of the project.

So let’s start with something totally relevant, let’s start with – Napoleon.

Read more