Developers Diary - Blog
Conversion Rate Optimizing Discounts
3 Comments 24th MAR 2010 | Posted by Toni Anicic in Online Marketing

Discounts became almost a crucial part of the modern e-commerce. One could argue that discounts are even overused. Sometimes as a visitor, I’m not really sure if I’m actually getting a discount or is that a standard product price masked as a discount.
Read more...Importance of product presentation
1 Comment 22nd MAR 2010 | Posted by Željko Prša in E-Commerce

We all now that image is everything, especially when you’re selling the product online. There are some obvious facts that need to be taken into concern. This post will include some (IMHO) valuable reminders and a checklist for the shop owners willing to reevaluate their product presentation.
Read more...The Inchooers – Coding Guru
12 Comments 22nd MAR 2010 | Posted by Hrvoje Jurisic in Fun

The Inchooers are back!
The Fourth episode is featuring our own Coding Guru – Ivan Weiler!
Enjoy your reading!
Read more...Magento 1.4.0.1 Google Analytics fix
26 Comments 20th MAR 2010 | Posted by Ivan Weiler in Magento

If you updated to latest Magento 1.4.0.0 or 1.4.0.1 version you may notice that Google Analytics implementation is broken. Here are few easy instructions how to fix this.
Read more...Surgeworks Mobile launched!
0 Comments 15th MAR 2010 | Posted by Toni Anicic in iPhone dev

Surgeworks has grown into a pretty big company with several different teams and areas of expertise. In an effort to make it clear for the website visitors what the company does, we started separating teams into different “micro-brands”.
Read more...Basic PHP stuff every frontend Magento developer should know
5 Comments 15th MAR 2010 | Posted by Branko Ajzele in Magento

Unlike backend development, term frontend development usually refers to a little less programming knowledge requirement. In regards to that, here are few truly essential snippets every Magento frontend developer should know and understand.
Read more...Magento 1.4 new things in EAV attributes
3 Comments 12th MAR 2010 | Posted by Domagoj Potkoc in Magento

If you install new version of Magento 1.4, you can see that existing differences in structures of eav attributes. Earlier all data of EAV attributes were in table eav_attribute, now in new version eav_attribute table is smaller, beacuse a lot of fileds moved in new tables.
Read more...Custom email server (transport) with Magento
13 Comments 12th MAR 2010 | Posted by Branko Ajzele in Magento

Magento has quite interesting email sending capabilities. However, those are more in terms of email templates then selecting a non-built in email server. Sometimes, your web hosting might have separate mail server and even the simple php send mail does not work. In such cases you are forced to use an external mail server that supports SMTP. Good example of this is a Gmail.
Read more...Properly remove white image frame upon resizing photos in Magento
9 Comments 11th MAR 2010 | Posted by Branko Ajzele in Magento

Magento has pretty neat image helper you can use to output your product photos. Today one of my coworkers got frustrated with the white frame he kept getting around the resized image he tried to output in sidebar block. As s possible solution he tried resolving the issue with CSS. However, there is a better, more nicer solution to ditch the whit frame around resized images in Magento.
Read more...Facebook Connect Magento Extension
83 Comments 9th MAR 2010 | Posted by Ivan Weiler in Magento

We’re proud to present free Facebook Connect Magento extension which enables customers fast and easy registration and login with their Facebook identity. Demo and help page can be seen on our playground demo store, just click “Connect with Facebook” link in upper right corner.
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