As Giants and Patriots get ready for Super Bowl XLVI in Indianapolis this weekend, so do 100 million viewers in US alone. Many of them will show up not for the biggest single game in US sports, but another thing it represents – the advertising industry day of the year.
While Super Bowl clearly caters to the masses, are there similar events you can use to reach your specific target audiences? What is the Super Bowl of your niche market and how do you prepare for the game day?










