eCommerce Talk

Inchoo is now a Google Premier Partner!

inchoo google premier partner

We’re very excited to announce that Inchoo has just leveled up to a Google Premier Partner status, which placed us among the top trustworthy PPC experts in the world in the eyes of the almighty Google. How did we deserve it? Well, with Google, You can never be certain, but there are a few key factors that could be the reason for this exciting upgrade. Here’s our short story on becoming a Google Premier Partner.

Read more

Initial preparation for an eCommerce project

Working in web development company is really interesting, especially when you work in the company that deals with many different projects across many different industries. Every day is pretty challenging and you have to manage a lot of things to make it work. However, I can only imagine how you as our clients feel when you need to contact us about your new projects, as eCommerce can sometimes be a bit overwhelming even for seasoned players, not to mention the beginners…

Read more

Importance of style guides in design

One may call it Graphics Standard Manual, Identity Style Guide, Brand and Graphics Manual, Branding Manual, Brand book… People call it differently, but they all usually mean the same thing (although we should be careful about using “brand” in naming, cause brand books/manuals dictate not only visual and graphic representation, but the brand as a whole).

We’re basically talking about a set of standards and rules by which we enforce a certain style to be applied on company’s documents, presentations, visuals like posters and flyers, communication strategies or even photos.

Read more

Why you should do keyword research for your eCommerce store

Every time someone does a search for something on search engines such as Google, the search engine must go through thousands of pages and serve the best results that will give the user most useful information he searched for.

How does the search engine know what information to serve based on just a few words?  Well, search engines use to determine the best and most relevant information for every search term that is entered on search engine from user. Because of that, it is very important to create a strategy of keywords so that your eCommerce store could rank better every time user search for terms that are related to products that you sell. The ultimate goal is to rank on the first page of search engine and make your eCommerce more visible to users.

Read more

Klevu – search engine that will increase revenue, self-learn and improve UX

One of most important parts of every store is its Search functionality. Implementing a more advanced search solution can have positive and big impact on search function, which leads to significant increase in conversion rate. After all, visitors trust in search results. If your store’s search experience is good, users will use it more than browsing by clicking through categories.

With artificial intelligence and self learning processes, search engines became even more powerful and provide us with features that were not possible before.

Klevu is one of those search engines – it is fast (really fast), it provides high level of customisation and most important – it learns from your customers and self-improves which results in more accurate search results and increase in revenue.

Read more

Why so Sylius?

Inchoo went to a Sylius meetup, and all you got… is an overview of this Symfony-based open source eCommerce platform in the making. We all love PHP, and with the growing Symfony community in Croatia, we wanted to see what all the fuss is about. Here is our take on Sylius as an eCommerce platform and, more importantly, its ecosystem.

Read more

A Developer’s Guide to Communicating With Clients

If you are a developer that does not always feel comfortable to communicate with the clients and all you want to do is just code and more code, then this article is created with you in my mind.

While working with clients on daily basis, monitoring the communication between clients and developers and occasionally assisting developers in complicated dialogues, I have collected a good understanding of what’s the good way to communicate in given situation. And although each situation requires an individual approach, it was possible for me to standardize it a bit and share with you few situations and examples on how I think communication should go.

Read more

3 things you should check before you continue with your PPC campaigns

So you have been running an eCommerce site for some time now but in order to increase sales, natural thing to do is to increase traffic towards your site. Regardless of your site’s SEO health and organic ranking, PPC traffic is also something you shouldn’t miss out, because hey, your competitors are also doing it and being within the first 3 organic results today (if you are lucky) isn’t the same like a few years ago.

Paying for incoming clicks is natural thing to do but before you continue (start) investing money in driving traffic to your site, pay attention to these three essential things that we noticed many site owners miss out.

Read more

Installing OroCommerce B2B Application

OroCommerce application version 1.0 has been released last month with a premise that it will „disrupt B2B Online Commerce and „change the world of B2B eCommerce“. With the noticeable rise of Business-To-Business eCommerce in the recent years, it was only a matter of time when the supporting B2B applications and platforms would show up and we at Inchoo are excited to see what OroCommerce brings to the table. We will be taking a look at the installation process and some useful tips on getting started with recently fully-released OroCommerce B2B platform.

Read more

Meet Magento World brings Magento experts to your home and office

Meet Magento World is a new addition to Magento ecosystem – for the first time ever you’ll be able to attend a Magento conference without leaving your home or your office.

On July 11th – 13th 2017 you can take part in this global online event and get direct access to all the top speakers and hottest Magento and eCommerce topics at once.

Read on to learn more about this event and hear from one of the top speakers – our own Ivona Namjesnik – what you can expect.

Read more