eCommerce Talk

When less is more in eCommerce

This post will explain the situations in which removing certain elements of your online store might give you better conversions or improve your search engine rankings. There are lots of online stores out there that tend to add too much stuff to their store in hope of improving their income, not realizing that these things might actually create a completely opposite result from the one they hoped to achieve.

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Importance of product presentation

We all now that image is everything, especially when you’re selling the product online. There are some obvious facts that need to be taken into concern. This post will include some (IMHO) valuable reminders and a checklist for the shop owners willing to reevaluate their product presentation.

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The upsides of saying “no”

“Yes” is a great, positive word. There’s nothing better than getting that “yes” from your prospects that miraculously turns them into clients. “Yes” puts food on the table and that’s why it’s really easy to assume that its counterpart – a small, underappreciated “no” will have exactly the opposite effect. You rarely hear about the upsides of saying “no”.

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Is it time for the 1st Croatian eCommerce client?

As some of you may know, our team is located in lovely small country called Croatia (it is in Europe). Our mission is to create a microbrand for  eCommerce development services. Since we were using Magento as a platform of choice, we ended up creating a microbrand for a Magento development services. On the long run, our goal is to be recognized in eCommerce community and not just Magento’s. There is a long way to go to achieve this, but here we are: working in the international world, with clients all over the globe. From US ones, Canada, Sweden, Denmark, France, United Arab Emirates, Hong Kong. Only one Croatian client hired us for iPhone development services. Is it time for first Croatian eCommerce client?

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Playing Real Time Strategy vs. Running an Online Store

You know those games when you start with something small and then you conquer the world? You begin with some small HQ and a harvester. Collecting resources and constructing some production buildings become first objective. Suddenly, while you watch your harvester how slowly gathers spice, an enemy shows up. The game gets a new dimension. You have to fight with a competition.

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Would you pay for professional developer articles?

Yesterday I came across an article that somewhere between the lines mentions the topic of subscribing to “professional” articles in certain field of interest. Reading it, got me thinking why and when would I pay for article subscription. Here are my thoughts and views. First lets define “professional”. At certain level articles can be of two types: “HowTo” and “My thoughts or overviews” type. To be honest, the more I am into the development, the more I like the second ones. Then there is the “credibility” of the author. Is he a PhD “talk only” person or practitioner without any significant official education but with extreme knowledge in his field. Personally I like the other one more. Not to say that “talk only” people are not important as well.

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