Nowadays, eCommerce market in many niches is extremely competitive. Customers have more choices than ever which has several major implications on eCommerce businesses sales performance.Read more
While it’s much more complicated than that, in case you need a short overview of what marketing budget in eCommerce looks like in one sentence, this would be it:
A well allocated eCommerce marketing budget is a fine balance between investing in new customer acquisition and retaining the existing customer base (churn rate reduction).
Every three months we’re coming up with the latest numbers on the Magento Certified Solution Specialist certification.
As we’re closing in to a full year since Magento rolled out its only business-oriented certification program, it’s good to check out some trends and see if the same countries and solution partners still hold the lead or have the tables turned. We bring you the third State of Magento Solution Specialist Certification report by Inchoo.Read more
Inchoo’s CEO Tomislav Bilić accepted the Best SME in Eastern Croatia award on the final event of this year’s “Business Take Off” project organized and managed by national business newspaper and portal Poslovni dnevnik and Croatian Ministry of Entrepreneurship and Crafts.
It’s always nice to get the recognition for the hard work you’ve been putting in. And when it comes rather unexpected and on a national level, it makes things just a bit sweeter. You can learn more on this prestigious award below.Read more
Anyone who works in a sales department or some other department that involves a lot of communication with leads, clients, partners etc. will tell you how important it is to use some type of CRM system that will allow you to keep track of the communication process. Recently we moved from Highrise to Pipedrive and here’s a quick overview of what we managed to improve on.Read more
How many Magento Certified Solution Specialists are there? Which country, city, solution partner hold the most badges and what are some of the trends that can be seen throughout the first 6 months of Magento’s latest official certification program? Check it out in the second State of Magento Solution Specialist Certification report by Inchoo.Read more
Holiday season is just around the corner, consumers are eager to start shopping, there is no doubt — it’s very important time for any retailer in the business. There are numerous marketing strategies to prepare your online store for all that online rush, but hey — let’s not forget that sometimes a pleasant holiday atmosphere can play a quite important role.
In this article I’ll present 6 possible ways to prepare your Magento storefront for the upcoming holiday season.Read more
The holidays are just around the corner and it’s time to prepare your online store for them. In this time of year, customers open their wallets and spend their money, so it’s crucial for every commerce business to make some kind of plan to take a ride in a train of opportunities this holiday season is bringing. In this article we will try to help your business to make a plan, so you can make good decisions on where to go and what to do next towards your business goals.Read more
Speed is the most important feature of any online store. If it is too slow, people will just not use it. It may have great products, low prices, the most beautiful interface, but if it takes forever to load, people will just go away.
In the offline world, we often have to wait. Line in the bank, security control at the airport, checkout line at the grocery store… pick your favorite. “I had such a great time waiting in the line for 3 hours” – said no one, ever… People hate waiting.Read more
Pinterest is the 3rd most popular social network in the world. As a visual image-based platform that has 70 million users, it is ideal for eCommerce, especially when you’re selling physical products.
This year’s Ahalogy report found that active Pinterest users are young, tech-savvy and have more disposable income than non-users. The most active users are what many marketers are now calling Millennial Moms—they have young children in the home and grew up with smart phones and social media. 38% of active users have purchased online or at a traditional retail store because of something they saw on Pinterest.Read more
There are plenty of things to consider when designing an eCommerce site, but the most important is to design with the customer in mind. Different shopper types have different goals and shopping strategies, and being aware of these helps us make decisions that improve store usability. While analysing some of our recent projects, and taking into account a number of articles around this topic, we decided to break down online customers into five main types.Read more
We are now over two and a half months deep into Magento Solution Specialist certification that rolled out during this year’s Imagine eCommerce conference. So, it was about time to crunch some numbers – we bring you the first “State of Magento Solution Specialist Certification” report.Read more
If you have plans for a new eCommerce project on Magento, what better place to start than with a team of certified experts who can prepare you to make the most of this powerful platform? Magento Certified Solution Specialist is someone you’d want to have on your team early on.Read more
Latest comparative studies of e-commerce platforms show that Magento still maintains a stable market share with 26% among Alexa top 1 million sites – it’s one quarter of all sites that are using some type of an e-commerce solution.
This only shows that merchants recognized Magento’s potential and their number is growing each year. But, how will you decide on a development partner who will help you build a quality solution to improve your business, and what should you keep in mind when deciding on your project budget?Read more