Design

Your Magento shop deserves a custom tailored theme!

markob-design-interview

Getting your store up is a process. One which starts with a revelation that, if you want to make things work in the long run, you’ll need a webshop. An online place for reaching new and informing existing customers. For them, it’s a brand new channel where they can buy your products. For you, it’s a strategic decision. Why? Because the idea behind that action is growing your business.

But, apart from choosing the platform or the hosting, you should also think about the visual appeal of your store. In this interview, Marko Briševac, one of Inchoo designers, answers the most frequent questions we get from prospective clients. Read more to find out what’s it all about!

Read more

Development and design under the same roof

Design and development under roof

Building a web shop on Magento is challenging. When you see a feature that looks “so simple that you could do it”, it was usually not as simple to build it as you think. To create that “simple” thing designer had to spend a great amount of time finding the right solution. After all, creating a feature which draws on that kind of comment means translating something very unorganized and complex to something simple and understandable. On the other hand, developer had to spend a lot of hours translating that solution into code. Designer and developer can find that beautiful solution by communicating, which is crucial in this case. And that kind of communication, the one which yields incredible and neat results, would be much harder if a designer and developer are not placed in the same location.

Read more

Can Sketch help us improve our design workflow?

design-workflow-sketch-featured

Designers are constantly trying to develop a healthy design process by experimenting with tools in an attempt to find the one that works best.

I’ve been using Photoshop as my primary design tool for almost 10 years, and the fact that Photoshop wasn’t created for UI design was never a real problem. Why? Because Adobe was always throwing new features to support UI design. The main problem is that Photoshop’s engine was never optimized for UI design, it is huge, memory-consuming, and many designers weren’t pleased with it’s performance.

The more large files you work on, the more you can get stuck and that was the main reason to look out for new and better alternatives to an existing design workflow.

Read more

The practical value of Design Thinking

DESIGN_THINKING-01

Recently, we got inspired by the Magento team’s Design Thinking presentation held at the Magento Imagine 2016 conference. Unfortunately, we weren’t there but it feels like we might as well have been. Seeing how the Magento team worked on improving the Magento 2.0. interface in the presentation slides struck a chord with us. It affirmed a lot of the methods we were already using and got us thinking even more.

Read more

The Struggle For Ideal Design

design_article_inchoo

Many already attempted to define ideal design – and many have already confused design with aestheticism. That’s why we’re bringing you an overview of what design stands for and its primary role, problem solving. We also went over the fact that design is supposed to please the customer visually and trigger an emotion in him, so here’s how you combine all of that.

Read more

Our process of designing a Magento web store

design_process-featured

Do you know in how many steps designing a Magento web store is divided? There is so much “invisible” work behind the final design of a Magento web store and in the following text I will try to explain how and why we do what we do.

Visual aspects are, of course, a very important part, but our design lies behind a big number of data, user research and understanding how users interact with a web store.  

Read more

Behind the scenes of Inchoo Design team: a talk with Katarina Dijakovic

design_interview_featured-01

Have you noticed the fresh look on our blog posts? Recently our Inchoo design team has been putting a lot of effort into our featured images, but also working on a great portfolio through various projects along with evolving Inchoo’s identity. Our usability audit is now just one of their services because with the newest addition to the team, Katarina Dijakovic, they’re more versatile than ever.

That’s why we decided to talk to Katarina and learn a bit about what inspires her, what keeps her going and how she found herself in eCommerce.

Here you have an interview with her – about technicalities, design hacks and about what she thinks of design in eCommerce now when there’s a certain mileage in her Inchoo shoes.

Read more

How to effectively improve usability of your Magento store?

store-featured

As a merchant, sometimes you may find high bounce rates, lower conversion rates than you’d like, or any other signal warning you of troubles in your online store.

Online merchants are leaving plenty of money on the table by missing a very important component of an eCommerce business: online store usability. Many of them fail in their primary goal of making purchasing easy for their customers.

So, why do customers leave and how to change that?

Read more

Meet Magento Romania – a place to learn from an Inchooer talking redesign

Marko_MM-Ro

Now when the season of Meet Magentos is open, we have another Inchooer packing his bags and getting ready for the upcoming conference. Marko Briševac is travelling to Romania October 2 – 3 to further discuss his topic: “eCommerce Website Redesign Strategy – Incremental Changes or Full Redesign?” Find out what can you expect on Meet Magento Romania!

Read more

Magento 2 Luma Theme Under The Scope

Magento 2 “Luma” Theme Under The Scope

Magento 2 brings new default theme under the name “Luma”. Luma is a very clean, easy on the eyes and elegant theme that has adopted better usability practices than it’s predecessor, Magento 1 default “Madison Island” theme.

In this blog post I’ve prepared an overview of the main differences between these two themes and the crucial UX issues that were found in Beta version of Luma theme. As Magento 2 is still in the development phase, this article will be updated when some major changes occur.

Read more

Book Review – Mastering Magento Theme Design by Andrea Sacca

MasteringMagentoThemeDesignPhotoMladen

It is widely assumed that knowledge is power and that it has to be built upon every day. It takes a lot of time to put a person’s knowledge into a book. For the past few months I was looking for a new book in order to expand on my frontend knowledge.

Due to lack of free time I usually read only particular sections of some book or I surf the Internet if I need a specific piece of information.

Long story short, just at that time Andrea Sacca published his new book which covers one of my favorite topics – Creating responsive Magento theme. As one of the frontend developers at Inchoo, I had the opportunity to receive one of first copies of that book (and a copy for entire Inchoo). To return the favor to the author, we were asked to write a review of the book.

Read more

UI/UX guidelines for different types of customers

customer-type-main

There are plenty of things to consider when designing an eCommerce site, but the most important is to design with the customer in mind. Different shopper types have different goals and shopping strategies, and being aware of these helps us make decisions that improve store usability. While analysing some of our recent projects, and taking into account a number of articles around this topic, we decided to break down online customers into five main types.

Read more