Online Marketing • Inchoo

Category / Online Marketing

How to use .swf ads in Google AdWords

19th NOV 2008 | Posted by Toni Anicic in Online Marketing

The most common reason for using Google AdWords is trying to sell more. People tend to use search advertisement more than content as it usually brings more results which is actually logical since you are targeting people who are actually searching for things you want to sell. Read more

5 tips on using blogs to create relevant backlinks

10th NOV 2008 | Posted by Toni Anicic in Online Marketing, Wordpress

Building backlinks is the most important part of SEO work. The only thing more important is how relevant the becklinks you build are. You could actually rank at number one spot on Google for a keyword you don’t have anywhere in your content solely based on your backlinks. This have been proven in practice many times and I have personally done this on several keywords. Read more

Online advertisement budgets will continue to grow

6th NOV 2008 | Posted by Toni Anicic in Online Marketing

Most of the researches show that online advertisement, despite economic recession, will continue to grow. According to IAB’s Internet Advertising Revenue Report, first half of ’08 was up by 15.2% compared to the same period in 2007. According to the same report, most of the revenue of online advertisement (44%) is generated by search engine advertisement followed by display adds (banners, rich media, digital video, sponsorship) which generated 33%. The last place is reserved (as usual) for e-mail (2%). Read more

How to track internal site search with Google Analytics?

31st OCT 2008 | Posted by Toni Anicic in Online Marketing

Did you know that you can actually track what your visitors are searching for inside your website? We are going to explain you how it’s done via Google’s Analytics tool. It is possible to track your internal site searches if your internal search engine passes the search term in the query string as Google Analytics tracks everything entered in location bar of user’s browser.