Online Marketing

How to improve your web shop conversion rates

You have your web shop set up and you’re ready to sell online. After a short period of time you realize something might be wrong as you are not selling as much as you want to. What went wrong?

Well, there is a huge number of things that might have went wrong. Lets head back to the basics, the planing of your web store and research, to see what might be causing the low conversion rates.

If you are in retail business for some time now before you opened your web shop, you probably already did some research on your targeted audience. You know as much as you can about them and you think you know a good way to market your products to them. The problem begins with transition from real life sales business to online sales. Not everything works exactly the same offline and online.

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Is YouTube the Future of Internet Advertising?

Creating YouTube videos can be a valuable online marketing strategy and many marketers around the world are already using it for viral campaigns. it is a well-know known fact that YouTube is the largest video-serving website on the planet, but no one expected that YouTube would become such a big player in the search industry.

ComScore reports that YouTube now generates 25% of all Google searches making it the 2nd largest search engine. A few years ago, when YouTube first started the video revolution on the Web, its power as a search engine was not anticipated. YouTube is now generating more searches then Yahoo!, the previous second most popular search engine.

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What is the best shopping cart?

If you try to ask this question on some forum or newsgroup, you will surely get many replies. Everyone will present you his favorite. My first developed online store was created with standard osCommerce platform. After three or four projects, I started to work with CRE Loaded and used it frequently for years.  Although it was also an osCommerce fork, it had many advantages. I switched to Magento™ early this year and this is my final choice.

Let’s look at the popularity of those platforms now.

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Magento™ and Google™ Website Optimizer

I attended a webinar yesterday called “Maximizing Magento Webinar: Optimizing Conversions with Website Testing.” It was a nice and informative hour-long webinar with Google and Magento team speakers that provided us some really useful information.

First of all, you should know what Google Website Optimizer is. It’s a powerful tool that allows you to test various page concepts directly on your visitors and see which of your ideas works best in practice.

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How to use .swf ads in Google AdWords

The most common reason for using Google AdWords is trying to sell more. People tend to use search advertisement more than content as it usually brings more results which is actually logical since you are targeting people who are actually searching for things you want to sell.

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5 tips on using blogs to create relevant backlinks

Building backlinks is the most important part of SEO work. The only thing more important is how relevant the becklinks you build are. You could actually rank at number one spot on Google for a keyword you don’t have anywhere in your content solely based on your backlinks. This have been proven in practice many times and I have personally done this on several keywords.

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Online advertisement budgets will continue to grow

Most of the researches show that online advertisement, despite economic recession, will continue to grow. According to IAB’s Internet Advertising Revenue Report, first half of ’08 was up by 15.2% compared to the same period in 2007. According to the same report, most of the revenue of online advertisement (44%) is generated by search engine advertisement followed by display adds (banners, rich media, digital video, sponsorship) which generated 33%. The last place is reserved (as usual) for e-mail (2%).

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How to track internal site search with Google Analytics?

Did you know that you can actually track what your visitors are searching for inside your website? We are going to explain you how it’s done via Google’s Analytics tool. It is possible to track your internal site searches if your internal search engine passes the search term in the query string as Google Analytics tracks everything entered in location bar of user’s browser.

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