Online Marketing

Optimizing Pinterest for eCommerce businesses – 10 tips with Case Studies examples

Pinterest is the 3rd most popular social network in the world. As a visual image-based platform that has 70 million users, it is ideal for eCommerce, especially when you’re selling physical products.

This year’s Ahalogy report found that active Pinterest users are young, tech-savvy and have more disposable income than non-users. The most active users are what many marketers are now calling Millennial Moms—they have young children in the home and grew up with smart phones and social media. 38% of active users have purchased online or at a traditional retail store because of something they saw on Pinterest.

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eCommerce SEO is different than SEO for other types of websites

When I first started in the world of eCommerce SEO almost 6 years ago (my first post at Inchoo will have its 6th birthday later this month) the rules of the game were quite a bit different but even then there were some significant differences between SEO for eCommerce websites and SEO for other types of websites such as corporate websites, local websites, and news sites.

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5 simple email marketing techniques for increasing sales

With all the social media hype going around, it feels like email marketing somehow is left behind. Unfairly, if you ask me. Even though email marketing is not a new channel, it’s still one of the most effective ways that you can use to connect with your customers. In this post I will present you 5 simple techniques that can take your email marketing to the next level, especially if you are now just sending basic email newsletters to your entire database.

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Customer journey and multichannel shopping


Last week my friend on Facebook recommended me a book that I should read, so I went to my local bookstore and tried to find it. Unfortunately, they didn’t have the book that I was looking for, so I went to their online shop and bought my book there.

The whole process got me thinking how gone are the days of a single channel shopping. We, as customers are using multiple channels and touchpoints before actually making a purchase, and what’s interesting is that often website or mobile phone are the first touchpoint of interaction with the brand.

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How to pass Hubspot Inbound Marketing Certification Exam


On April 2, 2013, Hubspot launched a new version of their free inbound marketing certification program. Since lots of things have changed from previous version, I decided to upgrade my existing certification and to take the test again. I passed the test a couple of days ago and thought I’d share a few tips on how to prepare for – and most importantly pass – the exam.

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