Category / Online Marketing
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The possibility of statistical mistake in split testing

5th MAR 2010 | Posted by Toni Anicic in Online Marketing
The possibility of statistical mistake in split testing

I’ve been reading an article at GetElastic blog, one of my favorite resources regarding e-commerce marketing. At the end of the article “A/B Test Case Study: Can Split Test Results Be Trusted?” they showed us a case study in which they tested two exactly the same variations against each other and one of them performed 4.97% better than the other. Read more

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Writing Domain Name in Google Instead of Address Bar

23rd FEB 2010 | Posted by Toni Anicic in Online Marketing
Writing Domain Name in Google Instead of Address Bar

Yesterday, MG Siegler wrote a blog post at TechCrunch pointing out a mysterious Google Trends drop for major social sites like Facebook, YouTube, Twitter, Flickr, and Foursquare somewhere in the January of 2010. Read more

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Demystifying the Demystifying of the Duplicate Content Penalty in Magento

15th FEB 2010 | Posted by Toni Anicic in Online Marketing
Demystifying the Demystifying of the Duplicate Content Penalty in Magento

Almost a year ago, I wrote about duplicate content issues with Magento. Since then, people have often been referring to Roy’s thread at Magento forums that quotes Google’s official blog. Read more

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Omnipresence is the Secret of Successful Inbound Marketing

4th FEB 2010 | Posted by Toni Anicic in Online Marketing
Omnipresence is the Secret of Successful Inbound Marketing

First thing that pops into your mind when someone mentions the term “omnipresence” is probably the divine ability to be present everywhere at the same time. The key of successful inbound marketing strategy is to harvest the power of this divine ability. Read more

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How popular is Magento?

3rd FEB 2010 | Posted by Toni Anicic in Online Marketing
How popular is Magento?

We’ve been with Magento since it’s very beginning and we watched it grow and we grew with it. Somewhere in the second half of 2007, Magento started growing attention of ecommerce community. Read more

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Will my rankings drop if I switch to Magento?

25th JAN 2010 | Posted by Toni Anicic in Online Marketing
Will my rankings drop if I switch to Magento?

“Will my search engine rankings drop after the switch to Magento?” is one of the most often asked SEO questions I see regarding Magento. Unfortunately, there is no “Yes/No” answer. No matter which e-commerce solution you were using prior to switch, your rankings might get effected. Read more

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Featured Products help with Magento’s SEO

19th JAN 2010 | Posted by Toni Anicic in Online Marketing
Featured Products help with Magento’s SEO

When thinking about having featured products on your Magento store, SEO benefit is probably not the first thing that comes to your mind, however, SEO benefit exists. Read more

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Now that the value’s gone

8th JAN 2010 | Posted by Toni Anicic in Online Marketing
Now that the value’s gone

I’ve been the active user of social networks before they called it social network, as did many people that dare to call themselves power-users of the internet. Read more

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10 ways to optimize your online store for Christmas sales

16th DEC 2009 | Posted by Toni Anicic in Online Marketing
10 ways to optimize your online store for Christmas sales

Although Black Friday and Cyber Monday are behind us, it’s still not late to optimize your store for Christmas sales. The shopping is far from over. As usual, there will be lots of “last moment shoppers” out there on the internet seeking to find the perfect gifts for their friends and family. Read more

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Problems with Google’s personalized search

7th DEC 2009 | Posted by Toni Anicic in Online Marketing
Problems with Google’s personalized search

The world of SEO goes all crazy in some sort of riot / protest after Google announced the personalized search results for signed-out users. Read more

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