Category / Online Marketing
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Basics of Viral Marketing: Understanding Internet Memes

12th OCT 2009 | Posted by Toni Anicic in Fun & Events, Online Marketing
Basics of Viral Marketing: Understanding Internet Memes

For any internet marketer to be truly successful in the web 2.0 world of social networks and constant interaction, understanding where all of these internet memes come from is crucial. Read more

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Conversion Rate Optimization’s Measurement Issues

1st OCT 2009 | Posted by Toni Anicic in Online Marketing
Conversion Rate Optimization’s Measurement Issues

Quick question, can 15% conversion rate be better then 50% conversion rate? Yes it can. Now here we go with a little bit of advanced topic for those of you who understand what we’re talking about here. I have a problem with the way our industry measures conversion rate optimization success. Read more

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What is gobbledygook?

24th SEP 2009 | Posted by Toni Anicic in Online Marketing
What is gobbledygook?

If you are among the #IMU crowd, you probably have the word “gobbledygook” stuck in your head since one of the famous sentences spam bots like to write over at #IMU hashtag on Twitter is citation of David Meerman Scott Read more

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Online store’s most important landing page (research)

17th SEP 2009 | Posted by Toni Anicic in Online Marketing
Online store’s most important landing page (research)

Although your homepage is usually the most common landing page of your website, it is not the most important page you should focus your conversion rate optimization on. Read more

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Inbound Marketing will destroy SEO

15th SEP 2009 | Posted by Toni Anicic in Online Marketing
Inbound Marketing will destroy SEO

Yesterday, we had a new follower on our Twitter account with “bio” saying that she is a “Twittsultant” – which is probably something like Twitter consultant – which obviously made us laugh. Read more

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The 200th blog post – Our free PDF and Kindle e-books

8th SEP 2009 | Posted by Toni Anicic in Magento, News, Online Marketing
The 200th blog post – Our free PDF and Kindle e-books

So this is the 200th blog post at Inchoo. We’ve been with you for over one year now. I wanted to do something special for this occasion so with a little bit of help from a nice online tool (zinepal.com) we give you PDF and Amazon Kindle e-books containing our blog posts! Read more

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Get Yahoo MeMe Invitations Here!

7th SEP 2009 | Posted by Toni Anicic in Online Marketing
Get Yahoo MeMe Invitations Here!

We’re testing out Yahoo!’s new Twitter clone service known as yahoo MeMe. The service looks pretty nice from what I can see. Read more

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Why do you need a blog on your online store?

3rd SEP 2009 | Posted by Toni Anicic in Online Marketing
Why do you need a blog on your online store?

If you are an online store owner that ever went seeking advice on promoting your website and gaining more targeted visitors, you’ve probably heard you need a blog. You might wonder how does blog actually help you in gaining more visitors and ultimately earn more money with your online store. Read more

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Flowchart – Are your potential customers on Twitter?

2nd SEP 2009 | Posted by Toni Anicic in Fun & Events, Online Marketing
Flowchart – Are your potential customers on Twitter?

I’ve done some research, and considering the number of people currently using Twitter and diversity of industries and demographics they belong to, I came up with this extremely useful flowchart that you can use to determine if your targeted audience is using Twitter or not. Read more

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White hat SEO link building campaign is impossible

26th AUG 2009 | Posted by Toni Anicic in Online Marketing
White hat SEO link building campaign is impossible

I’ve seen lots of SEO companies offering link building services and some of them claiming they are white-hat SEOs. I’d like to explain why link building campaign is never white hat SEO. It’s always in some gray area and often completely black hat. Read more

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