Category / Online Marketing
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Inbound Marketing is not Instant Coffee

17th AUG 2009 | Posted by Toni Anicic in Online Marketing
Inbound Marketing is not Instant Coffee

I’ve seen it lots of times… A company starts inbound marketing activities and after a few blog posts and status updates, they quit. Traditional marketers and non-power users of the internet have trouble understanding the concept of inbound marketing. Inbound marketing activity is not something you do once and you’re done with it, it’s an ongoing process. Read more

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Why You Don’t Date PR Guys

1st AUG 2009 | Posted by Toni Anicic in Fun & Events, Online Marketing
Why You Don’t Date PR Guys

This is inspired by TechCrunch’s 10 Words I Would Love To See Banned From Press Releases and based on Hubspot’s Why You Don’t Date Outbound Marketers [Cartoon]. Read more

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Free Magento Themes vs Custom Magento Design

31st JUL 2009 | Posted by Toni Anicic in Magento, Online Marketing, Starting up
Free Magento Themes vs Custom Magento Design

This blog post describes pros and cons of having a free Magento theme versus having a custom Magento design from a marketing perspective. Read more

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Social media – marketing or sales job?

28th JUL 2009 | Posted by Toni Anicic in Online Marketing
Social media – marketing or sales job?

Who should manage social media networking in a company? Is it a job for marketing or sales department? Is it a one person job or should a team of people work on it? Read more

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Magento Newsletter

23rd JUL 2009 | Posted by Toni Anicic in Magento, Marketing, Online Marketing
Magento Newsletter

If you’re using Magento you probably noticed by now that you have integrated newsletter system with it. By default, visitors are able to subscribe to your newsletter via Magento Newsletter subscription form in sidebar. Read more

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Google is terrible at optimization for Google

22nd JUL 2009 | Posted by Toni Anicic in Online Marketing
Google is terrible at optimization for Google

I’ve been using HubSpot’s website grader for some time now to easily see common on-site mistakes with websites without need for me to investigate the URL manually. Today an idea popped into my mind to test Google.com with website grader. Read more

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Lead Generation and Real Time Search

21st JUL 2009 | Posted by Toni Anicic in Online Marketing
Lead Generation and Real Time Search

One of the reasons experienced internet marketers are cheering for further development of real time search is it’s incredible usefulness in lead generation. Even with current tools such as Twitter’s real time search, some of the businesses are able to make a pretty stable income using it the right way. Read more

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Why are intro pages bad for your SEO

17th JUL 2009 | Posted by Toni Anicic in Online Marketing
Why are intro pages bad for your SEO

Intro pages also known as splash pages are pages that most often serve as a welcome message on a website’s homepage. Intro pages are usually made using flash technology or featuring one big image. Read more

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Twitter linking hashtags to searches was a great move

6th JUL 2009 | Posted by Toni Anicic in Online Marketing
Twitter linking hashtags to searches was a great move

I was trying not to comment on Twitter‘s decision to link hashtags with search until I can see how that one effected the service. Last night I saw something that shown the real value of this move. Read more

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SEO for Bing

12th JUN 2009 | Posted by Toni Anicic in Online Marketing
SEO for Bing

As the new search engine rolled out, went through the initial hype period and survived it taking a significant amount of search industry share, questions about bing SEO started to rise. Read more

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