Category / Online Marketing
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Flowchart – Are your potential customers on Twitter?

2nd SEP 2009 | Posted by Toni Anicic in Fun & Events, Online Marketing
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I’ve done some research, and considering the number of people currently using Twitter and diversity of industries and demographics they belong to, I came up with this extremely useful flowchart that you can use to determine if your targeted audience is using Twitter or not. Read more

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White hat SEO link building campaign is impossible

26th AUG 2009 | Posted by Toni Anicic in Online Marketing
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I’ve seen lots of SEO companies offering link building services and some of them claiming they are white-hat SEOs. I’d like to explain why link building campaign is never white hat SEO. It’s always in some gray area and often completely black hat. Read more

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Inbound Marketing is not Instant Coffee

17th AUG 2009 | Posted by Toni Anicic in Online Marketing
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I’ve seen it lots of times… A company starts inbound marketing activities and after a few blog posts and status updates, they quit. Traditional marketers and non-power users of the internet have trouble understanding the concept of inbound marketing. Inbound marketing activity is not something you do once and you’re done with it, it’s an ongoing process. Read more

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Why You Don’t Date PR Guys

1st AUG 2009 | Posted by Toni Anicic in Fun & Events, Online Marketing
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This is inspired by TechCrunch’s 10 Words I Would Love To See Banned From Press Releases and based on Hubspot’s Why You Don’t Date Outbound Marketers [Cartoon]. Read more

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Free Magento Themes vs Custom Magento Design

31st JUL 2009 | Posted by Toni Anicic in Magento, Online Marketing, Starting up
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This blog post describes pros and cons of having a free Magento theme versus having a custom Magento design from a marketing perspective. Read more

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Social media – marketing or sales job?

28th JUL 2009 | Posted by Toni Anicic in Online Marketing
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Who should manage social media networking in a company? Is it a job for marketing or sales department? Is it a one person job or should a team of people work on it? Read more

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Magento Newsletter

23rd JUL 2009 | Posted by Toni Anicic in Magento, Marketing, Online Marketing
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If you’re using Magento you probably noticed by now that you have integrated newsletter system with it. By default, visitors are able to subscribe to your newsletter via Magento Newsletter subscription form in sidebar. Read more

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Google is terrible at optimization for Google

22nd JUL 2009 | Posted by Toni Anicic in Online Marketing
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I’ve been using HubSpot’s website grader for some time now to easily see common on-site mistakes with websites without need for me to investigate the URL manually. Today an idea popped into my mind to test Google.com with website grader. Read more

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Lead Generation and Real Time Search

21st JUL 2009 | Posted by Toni Anicic in Online Marketing
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One of the reasons experienced internet marketers are cheering for further development of real time search is it’s incredible usefulness in lead generation. Even with current tools such as Twitter’s real time search, some of the businesses are able to make a pretty stable income using it the right way. Read more

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Why are intro pages bad for your SEO

17th JUL 2009 | Posted by Toni Anicic in Online Marketing
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Intro pages also known as splash pages are pages that most often serve as a welcome message on a website’s homepage. Intro pages are usually made using flash technology or featuring one big image. Read more

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