If you are not using video on your E-commerce site, it would be good to start thinking about it. 2013 is all about the content – and video is leading the way. Using video, whether in a form of simple product video or a full company presentation, can significantly impact the way how your customers are perceiving your brand. It can help you to increase conversion rate, relevant search traffic and customer loyalty. Here are 3 examples of various ways in which some of our clients are using video.
1. Oz Mattress – company presentation
Ozmattress.com.au is Australia’s first exclusive online mattress retailer. Australian Made, designed, engineered and offered exclusively online with warehousing in Sydney, Canberra, Melbourne and Brisbane. They are using this short video to present the company and their products.
Check out their video here: http://youtu.be/HrYXsKlZXA4
2. AE Scripts – demos
aescripts + aeplugins is a repository and marketplace of high-end scripts and plugins for many leading 2D and 3D software packages such as Adobe After Effects and Maxon Cinema 4D. They are using demo videos to showcase various effects that those scripts and plugins can produce.
Check out their video here: http://aescripts.com/plexus/
3. Teraflex – guides and events
Teraflex is a manufacturer of TeraFlex suspensions, body protection equipment, low range gearing and HD axles for Jeeps. They are a really good example on how a great video production combined with interesting storytelling can provide a unique value for the customer and the brand. Currently, they have 4,382 subscribers and 1,168,939 video views on their YouTube channel.
Check out their video here: http://www.teraflex.biz/news/cat/teraflex-video/
Have you been using video on your E-commerce sites? If you have some cool examples, please share them in the comments 🙂