How to use Vine videos for e-commerce


Here at Inchoo, we’re a big fans of Vine app. For those of you who don’t know what Vine is, it’s basically a mobile app which allows you to record six second videos which can then be posted to Twitter or Facebook. In this blog post, I will show you various creative ways you can use Vine videos to produce fun and engaging video content for your customers.

You can use Vine for various purposes – to introduce new products, record short “behind-the-scenes” video where you can introduce people in your company, etc.

To give you some inspiration, here are couple of cool examples of how brands are using Vine:

1. Urban Outfitters – Urban Outfitters showed their product and encouraged viewer engagaement with “Where do #yourchucks go? Really creative example of what can be done in only 6 seconds.

2. Lucky Magazine – Lucky Magazine used Vine to introduce their summer collection.

3. Calvin Klein – Calvin Klein used Vine to invite customers to their fashion shows.

What about you? Do you use Vine? I would love to hear your feedback in the comments below!


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Vice Bozic

E-commerce Consultant

Vice worked at Inchoo from February 2013 to September 2013 as E-commerce Consultant.

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