New Update to Google’s Webmaster Guidelines

In the SEO world one of the most famous documents is Google’s Webmaster Guidelines as it outlines most of the stuff that people should look into when building a website if they want to have good ranking positions on Google.

These guidelines just got an update (on October 2nd 2012). They announced the update on the official blog.

In short, this has changed:

Here are a few common examples of unnatural links that violate our guidelines:

Text advertisements that pass PageRank
Links that are inserted into articles with little coherence, for example:

most people sleep at night. you can buy cheap blankets at shops. a blanket keeps you warm at night. you can also buy a wholesale heater. It produces more warmth and you can just turn it off in summer when you are going on france vacation.

Low-quality directory or bookmark site links
Links embedded in widgets that are distributed across various sites, for example:

Visitors to this page: 1,472
car insurance

Widely distributed links in the footers of various sites
Forum comments with optimized links in the post or signature, for example:

Thanks, that’s great info!
– Paul
paul’s pizza san diego pizza best pizza san diego

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