Free Magento Extension for Open Web Analytics


Few days ago I wrote a little extension called Inchoo_Owa. Open Web Analytics (OWA) is open source web analytics software that you can use to track and analyze how people use your websites and applications. OWA is licensed under GPL and provides website owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs (official definition from

Please keep in mind that this is the basic implementation which enables you to track your site in Open Web Analytics. All of the possible advanced stuff might need additional modifications of code.

Extension source code files can be found here at GitHub. It follows the structure of Magento extensions so you should be able to download it and copy paste it into the root of your Magento.

Hope it helps. Cheers.


  1. hello,

    I installed the module that you posted the link on GitHub. however it does not appear in my magento admin. already cleared the cache, I sent the files again and nothing. simply does not appear in the admin.

    what do I do?

    Is there another way to insert the code of the ova within the magento?

  2. Branko any ideas on how to get Piwik to track accurate numbers? Its not accurate for us but i read if people have javascript turned off it wont work 🙁

  3. Hello Inchoo staff, thank you for sharing this information, I will test in my shop, because today has an advantage (not provied).

  4. Thanks Branko. I had never heard of OWA before. But I had tried PIWIK for personal blog before. I am going to explore them and look out their features and benefits. Thanks again for extensions.

  5. @damu
    In my opinion piwik is better match for Magento because it has more eCommerce tracking options. For example OWA does not have special tracking codes for Product View Page and Cart Page while Piwik has them.

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