Comments on: How to improve your web shop conversion rates http://inchoo.net/online-marketing/how-to-improve-your-web-shop-conversion-rates/ Magento Design and Magento Development Professionals - Inchoo Fri, 12 Mar 2010 10:40:47 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Itai Etzman http://inchoo.net/online-marketing/how-to-improve-your-web-shop-conversion-rates/comment-page-1/#comment-2752 Itai Etzman Tue, 07 Jul 2009 21:21:27 +0000 http://inchoo.net/?p=667#comment-2752 I think another thing that goes towards improving conversion rates is having an easy to use search feature. I've picked up one problem in the magento search feature that makes this more difficuly. Understandibly, if a user searches "cm" instead of "coolermaster", then the system won't pick up. So magento has the great feature of looking at old search terms and assigning synonyms so that they work in future. But then Magento decided to go and make this feature a waste of time by not implementing wild card search terms. So basically, if I set the synonym as above and someone types "cm", they will find all the coolermaster stuff. However, if they type "cm" in any sort of phrase, it won't work because it won't convert "cm" to its synonym. I think this is extremely irriating and am surprised I can't find this problem elsewhere ... by being able to include that search term as a wild card will prevent it, and will lead to a better search function, which in turn leads to a better conversion rate and less bounced customers. Perhaps Inchoo could provide a tutorial or build a module to fix this in Magento ;) I think another thing that goes towards improving conversion rates is having an easy to use search feature. I’ve picked up one problem in the magento search feature that makes this more difficuly. Understandibly, if a user searches “cm” instead of “coolermaster”, then the system won’t pick up. So magento has the great feature of looking at old search terms and assigning synonyms so that they work in future. But then Magento decided to go and make this feature a waste of time by not implementing wild card search terms. So basically, if I set the synonym as above and someone types “cm”, they will find all the coolermaster stuff. However, if they type “cm” in any sort of phrase, it won’t work because it won’t convert “cm” to its synonym. I think this is extremely irriating and am surprised I can’t find this problem elsewhere … by being able to include that search term as a wild card will prevent it, and will lead to a better search function, which in turn leads to a better conversion rate and less bounced customers.

Perhaps Inchoo could provide a tutorial or build a module to fix this in Magento ;)

]]> By: Thuressan website conversions http://inchoo.net/online-marketing/how-to-improve-your-web-shop-conversion-rates/comment-page-1/#comment-837 Thuressan website conversions Thu, 15 Jan 2009 11:35:51 +0000 http://inchoo.net/?p=667#comment-837 Yes i know what you mean, I have found a tool on eziseo.com that will perform a traffic website conversion calculations and tell you your ROI for your volume of visitors. Yes i know what you mean, I have found a tool on eziseo.com that will perform a traffic website conversion calculations and tell you your ROI for your volume of visitors.

]]> By: Sam Davis http://inchoo.net/online-marketing/how-to-improve-your-web-shop-conversion-rates/comment-page-1/#comment-833 Sam Davis Thu, 15 Jan 2009 00:46:14 +0000 http://inchoo.net/?p=667#comment-833 Fantastic guide there. We had to tinker with our Magento checkout but we've got it perfect now... it took a lot of split testing though! Fantastic guide there. We had to tinker with our Magento checkout but we’ve got it perfect now… it took a lot of split testing though!

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