Comments on: Inbound Marketing is not Instant Coffee http://inchoo.net/online-marketing/inbound-marketing-is-not-instant-coffee/ Magento Design and Magento Development Professionals - Inchoo Tue, 22 May 2012 17:05:27 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rena Bernstein http://inchoo.net/online-marketing/inbound-marketing-is-not-instant-coffee/comment-page-1/#comment-3232 Rena Bernstein Wed, 09 Sep 2009 14:26:10 +0000 http://inchoo.net/?p=2751#comment-3232 Inbound marketing is not a destination, but a process. Just like customer service. You wouldn't go out and be responsive to your customers for a week or two and then ignore them the rest of the year. Inbound marketing is as much a corporate philosophy as it is a practice. It's showing your audience that you respect their time, attention and privacy. It takes time to establish and effort to maintain, but the relationships created are well worth it. Inbound marketing is not a destination, but a process.

Just like customer service. You wouldn’t go out and be responsive to your customers for a week or two and then ignore them the rest of the year.

Inbound marketing is as much a corporate philosophy as it is a practice. It’s showing your audience that you respect their time, attention and privacy. It takes time to establish and effort to maintain, but the relationships created are well worth it.

]]> By: Dan Ronken http://inchoo.net/online-marketing/inbound-marketing-is-not-instant-coffee/comment-page-1/#comment-3100 Dan Ronken Tue, 18 Aug 2009 12:11:55 +0000 http://inchoo.net/?p=2751#comment-3100 I've never been much for instant coffee. More of a espresso guy. That being said, I'm not always the most patient guy in the world. But for some reason, I'm totally able to embrace and appreciate the time and effort involved in creating an inbound marketing strategy. The best part is that a company does not have to go 'all or none.' They can get started with the best practices (the ones they can commit to for a longer period of time) and continue to do some of the traditional strategies. Over time, the compounded returns from their inbound marketing efforts will grow exponentially. Thanks for the great reminder that there are no 'short cuts' in long term marketing (oh, I guess that pertains to life too)! I’ve never been much for instant coffee. More of a espresso guy. That being said, I’m not always the most patient guy in the world. But for some reason, I’m totally able to embrace and appreciate the time and effort involved in creating an inbound marketing strategy.

The best part is that a company does not have to go ‘all or none.’ They can get started with the best practices (the ones they can commit to for a longer period of time) and continue to do some of the traditional strategies. Over time, the compounded returns from their inbound marketing efforts will grow exponentially.

Thanks for the great reminder that there are no ‘short cuts’ in long term marketing (oh, I guess that pertains to life too)!

]]>