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	<title>Comments on: Social media &#8211; marketing or sales job?</title>
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	<description>Magento Design and Magento Development Professionals - Inchoo</description>
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		<title>By: Kenneth Forrest</title>
		<link>http://inchoo.net/online-marketing/social-media-marketing-or-sales-job/comment-page-1/#comment-8222</link>
		<dc:creator>Kenneth Forrest</dc:creator>
		<pubDate>Fri, 17 Sep 2010 03:30:19 +0000</pubDate>
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		<description>Thanks for sharing an all important information. I am hoping that you post some more especially in social media. This topic os very interesting to me and I am very willing to learn with this said topic. Thanks again</description>
		<content:encoded><![CDATA[<p>Thanks for sharing an all important information. I am hoping that you post some more especially in social media. This topic os very interesting to me and I am very willing to learn with this said topic. Thanks again</p>
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		<title>By: Ben Bradley</title>
		<link>http://inchoo.net/online-marketing/social-media-marketing-or-sales-job/comment-page-1/#comment-2940</link>
		<dc:creator>Ben Bradley</dc:creator>
		<pubDate>Tue, 28 Jul 2009 12:03:41 +0000</pubDate>
		<guid isPermaLink="false">http://inchoo.net/?p=2691#comment-2940</guid>
		<description>Good points. I&#039;d expand your argument to talk about all the different roles within an organization that are responsible for social media.  Sales and customer service is are on the front line and direct engagement with the customer is absolutely essential. But what about the darker side of the Internet? 

Who is responsible for escalating social media problems (for example, when a customer threatens to write a song about poor customer service - http://www.youtube.com/watch?v=5YGc4zOqozo).  Who is responsible for protecting the organization online? There are many social aspects of the Internet that cannot be controlled. Who is responsible for guarding against infringements against an organization&#039;s logo, its trademarks or other graphic representations?

http://brandprotect.com/online-brand-protection-whitepapers-landing.html</description>
		<content:encoded><![CDATA[<p>Good points. I&#8217;d expand your argument to talk about all the different roles within an organization that are responsible for social media.  Sales and customer service is are on the front line and direct engagement with the customer is absolutely essential. But what about the darker side of the Internet? </p>
<p>Who is responsible for escalating social media problems (for example, when a customer threatens to write a song about poor customer service &#8211; <a href="http://www.youtube.com/watch?v=5YGc4zOqozo" rel="nofollow">http://www.youtube.com/watch?v=5YGc4zOqozo</a>).  Who is responsible for protecting the organization online? There are many social aspects of the Internet that cannot be controlled. Who is responsible for guarding against infringements against an organization&#8217;s logo, its trademarks or other graphic representations?</p>
<p><a href="http://brandprotect.com/online-brand-protection-whitepapers-landing.html" rel="nofollow">http://brandprotect.com/online-brand-protection-whitepapers-landing.html</a></p>
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