When is the right time to talk about eCommerce project costs in communication with potential clients? How soon do you share your hourly rates? What to do when the only thing the client is interested in talking about is the price?
See how we handle project negotiations and let’s learn from each other’s experiences!
Read more
January 2020 was very eventful for Inchoo. A team of four went on a road trip to Germany with a few goals in mind. It was a healthy mix of business topics, plans for the future, and some exploration of the things to come in eCommerce in the next several years. Read on to see what we did and what we learned along the way.
Read more
Building a new eCommerce web store, or upgrading an old one?
The challenge is to find a good eCommerce web development agency. Although there are handy tips for choosing an eCommerce development agency, sometimes it is difficult to come up with a set of questions to ask the agencies, so that you can compare them and, ultimately, make a good decision.
Because of that, we have thought of some that should be of great help to you.
Read more
“If you build it, they will come.” In the case of an eCommerce website that’s not exactly true? Or is it?
I know that some of you are afraid of this answer but – it all depends. If your store is slow (loading times), difficult to navigate, or if it makes you think how to make the next (or any) step – I have bad news for you.
But, if your eCommerce website follows all of the UX (user experience) or UI (user interface) best practices, as well as development best practices – I have good news for you.
Now, the question is – is it really that difficult to choose the right eCommerce development agency?
To help you answer that question we have collected some of the most important points to discuss and to check with the potential agency for your future eCommerce business.
Read more
B2C eCommerce saw amazing growth and global adoption over the last decade. However, global B2B eCommerce market is a much larger pie, several times the size of the retail one.
With businesses struggling to reach, attract, and retain customers, digital marketing expertise is becoming one of the most sought-after skills with many eCommerce merchants.
And with the latest technology trends, there is significant push towards marketing and sales automation. How can B2B businesses leverage machine learning to improve their results? We have some of the answers right here.
Read more
Alexander Kosarau is a Magento Support Manager at Amasty, as his job involves analyzing stats and collecting product improvement features where some cases are specifically challenging since they are narrowly local based he will be talking about “eCommerce solutions worldwide: working with local markets“. The combination of people-related skills and studying to become Master of Science in Mathematics puts him in his own league. How does he incorporate those two together, what did he want to be when he was young, and why you don’t want to miss his presentation – read in the interview!
Read more
A few months ago, I’ve started working at Inchoo as a project manager. This eCommerce company serves many different businesses worldwide through 10-year history and I was keen to know which project I will get first. While waiting, I’ve gotten to know my colleagues, learned about some of the key processes, tools and how to tweak the coffee machine. Initially, I expected I’ll have a clean start with a project, and that the whole process will have a linear learning curve for both me and the client. I was wrong.
Read more
You have probably heard of PHP framework called Symfony, today I will share my and Inchoo’s experience with this great framework. You can basically do anything in Symfony, but the most important question you should ask yourself is: Should I use Symfony for my application? In order to help you answer the question, I will try to explain basic concepts, give my thoughts and share some experiences in eCommerce development.
Read more
Ever since Magento announced their PWA (Progressive Web App) Studio and PWA solutions like Deity started gaining traction, people were more than eager to learn more about how PWA would affect Magento platform and the world of eCommerce in general. Reacticon sought to provide some more in depth information about technologies that will become integral part of our workflow in the near future.
Read more
The only point of contact your customer has with your online store, is the designed interface. Ever wondered exactly what they think of it? Long gone are the days when the design was purely a visual discipline. It shifted into a responsibility, where designers are also to be valued for their understanding of the product being built. Design doesn’t just paint the building, it builds the stairs to an overall better usability and collaboration of everyone included. It is necessary to update our processes with thorough understanding of end users, colleagues and stakeholders to make responsible and risk-reduced design decisions. Change through user testing is what keeps the design process relevant and competitive.
Read more
In 2017, we had a challenging task in front of us. It all started with an inquiry from a potential new client, Morris 4×4 Center, that was looking for a partner to help them address and solve website stability issues.
From that, it developed into a whole new project with the deadline of delivering a new site in under 2 months! Backend and frontend developers, design team, eCommerce consultants – we were all in it!
Let me tell you more about this project.
Read more
Starting on any project, there are many things that you could do right and likewise do wrong too. Hence if you don’t kick off well, there could be many problems on the way, which could hinder your progress or even leave you stranded in the middle.
Read more
Welcome to the page where you can find all of our The Inchooers comics. Yes, all of them.
Here you can find all our problems (well, not really, we are too embarrassed to show some of them) we encounter in daily work and some of the solutions we come up with. Some of those are very… well, interesting. So, we have asked ourselves – why not make fun of those situations?
Read more
Inchoo went to a Sylius meetup, and all you got… is an overview of this Symfony-based open source eCommerce platform in the making. We all love PHP, and with the growing Symfony community in Croatia, we wanted to see what all the fuss is about. Here is our take on Sylius as an eCommerce platform and, more importantly, its ecosystem.
Read more
If you have plans to start a new website on Magento and don’t know where to start, or if you already have an existing website and you’re thinking of revamping it, then you might find this article interesting.
Read more
Head on over to Magento dashboard in your store and take a look at CMS blocks. How many CMS blocks have you got? Can you tell which of the blocks are being used on site and which are currently not active or can be safely removed? Can you pick a random CMS block and instantly know what it is and where to find it on site? In this article we’re going to cover a powerful way of organizing, searching and filtering CMS blocks by simply naming them in a specific way. And the best part is that it works out of the box in vanilla Magento without any extensions.
Read more
Building a web shop on Magento is challenging. When you see a feature that looks “so simple that you could do it”, it was usually not as simple to build it as you think. To create that “simple” thing designer had to spend a great amount of time finding the right solution. After all, creating a feature which draws on that kind of comment means translating something very unorganized and complex to something simple and understandable. On the other hand, developer had to spend a lot of hours translating that solution into code. Designer and developer can find that beautiful solution by communicating, which is crucial in this case. And that kind of communication, the one which yields incredible and neat results, would be much harder if a designer and developer are not placed in the same location.
Read more
Important part of company’s growth is giving back to the local community. Such process is even more powerful if the employees are involved. It strongly sets corporate culture, makes a company stronger and employees happier. Most importantly, it makes a local community better.
Read more
Last couple of months, some new faces were at Inchoo. That were our interns Lucija, Hrvoje and Magdalena.
Lucija Glavas is at 2nd year of Computer Science, Hrvoje Jukic is year away from his Process Computing Master’s degree and Magdalena Kules is in her 3rd year of Information Sciences. At first glance their education maybe looks alike, but trust us, it’s not.
Read more
Dear visitors, Inchoo would like to invite you to Southeastern Europe’s Biggest Ecommerce Conference – OMGcommerce. Book the date April 25th, 2014 – Kras AUDITORIUM, Zagreb, Croatia and join over 300 internet and retail professionals from Balkan region. Speakers include Marc Wiseler – Enterprise Sales Manager at Magento, Joann Johnstone – Operations Director at Zee&Co (our client), Dejan Oreskovic – Business Development Manager at Mondo.hr (our client), Hrvoje Jurisic – Lead Frontend developer at Inchoo and many others.
Read more
We’re bringing you a stroll down the memory lane sharing some of the exciting things last year brought to Inchoo and our business partners. So, here are the highlights of 2012 – hope you’ll enjoy the ride!
Read more
Hi folks. I was chatting yesterday with a guy from Slovenia. After a few introduction lines, he was surprised to find out that we are from Croatia – his neighbour country. According to his words, he was reading the website for many months, but never bothered to look where are we from. We are Inchoo, four-and-a-half years old company from Osijek, town with population of 100.000 at North-East of the country. Close to Hungary and Serbia. Besides very eventful history, we are nowadays getting recognised by strong software development community. Due to this reason, in 2012, several software companies started the initiative called Osijek Software City.
Read more
There are only few hours left to pack the bags, drive to Budapest, than over Amsterdam and Portland arrive to the biggest Magento event of the year – Imagine conference in Las Vegas, USA. The conference was sold out months ago, but fortunately the arrival was planned before.
Read more
Inchooers came back safe and sound from yet another action-packed adventure that is Inchoo Learning Day.
This time, it was a truly international experience as we had Inchooers from both our branch in Serbia and Lyssandro Reis, our Operations Manager for Australia/New Zealand, joining the Osijek crew.
Read more
Last Friday Inchoo attended the first official meeting of a newly established association of Croatian independent software exporters – CISEx. The meeting was held in Zagreb with 40 odd members of the association present.
Read more
Hello again! Today I’ll discuss some of the basic coding rules if your’re using Zend framework (or even Magento, which is written over Zend framework). Some might think that this is an redundant topic, but I strongly disagree – if you work in a team.
Read more
As some of you may know, our team is located in lovely small country called Croatia (it is in Europe). Our mission is to create a microbrand for eCommerce development services. Since we were using Magento as a platform of choice, we ended up creating a microbrand for a Magento development services. On the long run, our goal is to be recognized in eCommerce community and not just Magento’s. There is a long way to go to achieve this, but here we are: working in the international world, with clients all over the globe. From US ones, Canada, Sweden, Denmark, France, United Arab Emirates, Hong Kong. Only one Croatian client hired us for iPhone development services. Is it time for first Croatian eCommerce client?
Read more