Inchoo went to a Sylius meetup, and all you got… is an overview of this Symfony-based open source eCommerce platform in the making. We all love PHP, and with the growing Symfony community in Croatia, we wanted to see what all the fuss is about. Here is our take on Sylius as an eCommerce platform and, more importantly, its ecosystem.Read more
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If you have plans to start a new website on Magento and don’t know where to start, or if you already have an existing website and you’re thinking of revamping it, then you might find this article interesting.Read more
Head on over to Magento dashboard in your store and take a look at CMS blocks. How many CMS blocks have you got? Can you tell which of the blocks are being used on site and which are currently not active or can be safely removed? Can you pick a random CMS block and instantly know what it is and where to find it on site? In this article we’re going to cover a powerful way of organizing, searching and filtering CMS blocks by simply naming them in a specific way. And the best part is that it works out of the box in vanilla Magento without any extensions.
As a company grows, new challenges lie ahead. How to handle hundreds (or thousands) of interactions within your organization? Is there really such a thing as a single overarching organizational culture and can it exist in a team-based organizational structure?
Let’s see how it looks like at Inchoo and how we try to make sense of it all.Read more
Building a web shop on Magento is challenging. When you see a feature that looks “so simple that you could do it”, it was usually not as simple to build it as you think. To create that “simple” thing designer had to spend a great amount of time finding the right solution. After all, creating a feature which draws on that kind of comment means translating something very unorganized and complex to something simple and understandable. On the other hand, developer had to spend a lot of hours translating that solution into code. Designer and developer can find that beautiful solution by communicating, which is crucial in this case. And that kind of communication, the one which yields incredible and neat results, would be much harder if a designer and developer are not placed in the same location.Read more
Last week was very out of the ordinary and out of the (regular) office for me. I spent 3 days discovering beauties of Romanian city Cluj-Napoca as much as exploring the beauties of Evozon office. Reason for leaving my home desk at Inchoo was a mission of delivering my first ever training on content marketing. This blog post serves as a reference point for all of you who are interested in what was I talking about in Romania and at MM16CZ – the short version. Also, it’s for all of you who are curious to find out why are eCommerce and content marketing a match made in heaven.Read more
After uber successful last year’s conference where more than 350 people had a chance to meet and hear new stuff, this year as well, Netokracija has booked a place in time and space where all of us can gather, mingle, share each other’s digital experience and hear amazing speakers. Starting Wednesday June the 1st, we will enjoy two-day OMGcommerce conference and hear tons of useful stuff about e-commerce.Read more
There’s a certain amount of buzz about the upcoming Developers Paradise. And why wouldn’t there be? You can expect not only beautiful coastline and great atmosphere but also hot Magento 2 topics from one of the best minds in the industry. We asked them why are they coming to DevParadise, here’s what they had to say.Read more
Important part of company’s growth is giving back to the local community. Such process is even more powerful if the employees are involved. It strongly sets corporate culture, makes a company stronger and employees happier. Most importantly, it makes a local community better.Read more
Last couple of months, some new faces were at Inchoo. That were our interns Lucija, Hrvoje and Magdalena.
Lucija Glavas is at 2nd year of Computer Science, Hrvoje Jukic is year away from his Process Computing Master’s degree and Magdalena Kules is in her 3rd year of Information Sciences. At first glance their education maybe looks alike, but trust us, it’s not.Read more
Pinterest is the 3rd most popular social network in the world. As a visual image-based platform that has 70 million users, it is ideal for eCommerce, especially when you’re selling physical products.
This year’s Ahalogy report found that active Pinterest users are young, tech-savvy and have more disposable income than non-users. The most active users are what many marketers are now calling Millennial Moms—they have young children in the home and grew up with smart phones and social media. 38% of active users have purchased online or at a traditional retail store because of something they saw on Pinterest.Read more
Dear visitors, Inchoo would like to invite you to Southeastern Europe’s Biggest Ecommerce Conference – OMGcommerce. Book the date April 25th, 2014 – Kras AUDITORIUM, Zagreb, Croatia and join over 300 internet and retail professionals from Balkan region. Speakers include Marc Wiseler – Enterprise Sales Manager at Magento, Joann Johnstone – Operations Director at Zee&Co (our client), Dejan Oreskovic – Business Development Manager at Mondo.hr (our client), Hrvoje Jurisic – Lead Frontend developer at Inchoo and many others.Read more
I can’t believe one year already passed since the time we contacted MIT design studio to help us in visual identity redesign process. I believe some of you noticed a new logo and some changes on our Facebook, Twitter and LinkedIn pages. In this post, I will show you some of the offline materials. However, the story is not complete. We are in the process of redesigning a biggest component – our website.Read more
Three lucky Inchooers are going to Developers Paradise – Magento Edition, that will take place from September 16th to 19th 2013 at beautiful Palma de Mallorca. If you don’t live on Earth, because that’s the only justified reason you don’t know what Developers Paradise is, their catchphrase sums it well: “Lots of code and fun in the sun”.Read more
It is always great when your work gets recognized. And when your client wins an award for the best e-commerce site in their country, that’s something remarkable. Sheeel.com, a daily deal website based in Kuwait, operating in several other countries, is about to receive the Kuwait e-Award from the Emir of Kuwait later this week. Read on for an interview with our client, Nasser Al-Sabah, talking about his business and experience of working with Inchoo.Read more