June 2011 Update: Shortly after its first birthday, GoNabit was acquired by LivingSocial who is on the road for international expansion. Site we developed does not exist in its original form, but you can see the screenshots to get a feeling of the design.
GoNab!t is the largest daily deal website in Middle East. Every day it features one or two huge deals. Once there is a minimum number of buyers, deal ‘tips’ and the credit card gets charged. At this time GoNabit sends voucher to the buyer. Buyer can then print his voucher and take it to the local merchant for redemption. If the minimum number of purchases is not reached before the deal ends, no one gets charged and no one gets the deal. This is how social component and the community work together on boosting sales.