Who is it for?
This service is for store owners who love making data driven decisions. It is intended to bring incremental long lasting improvements, week by week, in different areas of an online store. This service helps you build a stable business and brand.
What is included?
Quality Assurance (QA)
With Inchoo’s quality assurance services, we’ll continuously check your store for any new user experience problems that might have emerged with development of features or revamp of the old ones.
Monitoring Google crawler reports/issues within Google Webmaster Tools (GWT)
Google Webmaster Tools provide useful source of information regarding site’s health. We’ll regularly monitor GWT for any issues that might arise, and act upon them.
Google Analytics maintenance
Advanced configuration and maintenance of Google Analytics required for optimal reporting that will result in actionable decisions:
- ensuring that the tracking codes are in place
- creating specific reports tailored for your business needs
- setting up events and goals when needed
- setting up advanced segments
We don’t use any black-hat SEO techniques. We will make suggestions on what you could do to earn a natural link if we see an opportunity, however, link building is not part of the service we provide and we strongly advise you against using such a service at all.
Every month we will concentrate on one area of your website. We will do a keyword research and figure out which keywords are commonly used by searchers when they search for those products. We will then proceed to edit on-site ranking factors such as titles, H tags, image ALT tags, and text to make those pages optimized for the keywords we gathered in the research.
We will use your Google AdWords data available through the Google Analytics to make data driven decisions on which keywords we should optimize those pages for based on the conversion rate of those same keywords achieved through your PPC efforts. Better landing pages will also lead to better AdWords quality scores which leads to lower prices per click.
With this service, your website’s organic search revenue will be constantly improving section by section, month by month.
Off-site SEO monitoring
We will monitor your new backlinks every month to make sure you’re not gaining any bad links. Bad backlinks can be gained through different bots that scrape the web and replicate content, as well as by negative SEO campaigns that your competitors can run against you (building bad backlinks towards you to make Google penalize you).
In case we see any bad backlinks we will disavow them preemptively before you get in trouble.
We will use Google Analytics and other tools at our disposal to make data driven decisions on how to improve your users’ experience on the website, increase conversion rates, lower cart abandonment, and lower bounce rates.
We will monitor visitors trends on different device types to understand how the customers are interacting with the site. With these insights, we will suggest appropriate interface updates.
When necessary we will design and implement split tests using Visual Website Optimizer to test our and your ideas and see which changes should be implemented on the website.
Every month we will create a report for you that will include all of the actions we’ve taken in this month, all of the changes that were implemented, and all of the new data driven conclusions we came to.
We will also report on how the changes we implemented the month before reflected on your website’s performance and revenue this month.
Do I need to switch my development team?
No. You can engage us for consulting work and keep your current development team. We would be the most efficient if we would have direct contact with them.
Interested in eCommerce optimization?
If you are interested to hire us for this Magento consulting service, get in touch with us using a contact form to the right.