eCommerce Optimization

Who is it for?

This service is for store owners who love making data driven decisions, who understand different areas of internet marketing but don’t have the time needed for committed focus on this area of business. This service is intended to bring incremental long lasting improvements, week by week, in different areas of an online store. It is for those who want to build a stable business and brand.

What is included?

Quality Assurance (QA)

With ICG’s quality assurance services, we’ll continuously check your store for any new user experience problems that might have emerged with development of new features or revamp of the old ones.

We’ll check the checkout and other forms to make sure that users can complete them in all of the browsers and platforms commonly used nowadays.

We’ll check all of the key features of your website to make sure they work properly (features such as site search, javaScripts responsible for image enlargements, data validation etc.). We’ll use both manual review of these features as well as data gathered from Google Analytics and other sources to make sure everything is working the way it should.

We’ll be monitoring the new features development and making suggestions to both you and our developers on the best ways to approach new features from the SEO and usability point of view.

When new features are released we will test them and make sure they don’t create any SEO or usability issues.

Monitoring Google crawler reports/issues within GWT

Google Webmaster Tools provide useful source of information regarding site’s health. We’ll regularly monitor GWT for any issues that might arise, and act upon them.

Google Analytics maintenance

Advanced configuration and maintenance of Google Analytics required for optimal reporting that will result in actionable decisions.

  • ensuring that the tracking codes are in place
  • creating specific reports tailored for your business needs
  • setting up events and goals when needed
  • setting up advanced segments

SEO

We don’t use any black-hat SEO techniques. We will make suggestions on what you could do to earn a natural link if we see an opportunity, however, link building is not part of the service we provide and we strongly advise you against using such a service at all.

Our SEO service offering has two parts:

1. On-site SEO

Every month we will concentrate on one area of your website. We will do a keyword research and figure out which keywords are commonly used by searchers when they search for those products. We will then proceed to edit on-site ranking factors such as titles, H tags, image ALT tags, and text to make those pages optimized for the keywords we gathered in the research.

We will use your Google AdWords data available through the Google Analytics to make data driven decisions on which keywords we should optimize those pages for based on the conversion rate of those same keywords achieved through your PPC efforts. Better landing pages will also lead to better AdWords quality scores which leads to lower prices per click.

With this service, your website’s organic search revenue will be constantly improving section by section, month by month.

2. Off-site SEO monitoring

We will monitor your new backlinks every month to make sure you’re not gaining any bad links. Bad backlinks can be gained through different bots that scrape the web and replicate content, as well as by negative SEO campaigns that your competitors can run against you (building bad backlinks towards you to make Google penalize you).

In case we see any bad backlinks we will disavow them preemptively before you get in trouble.

UX/User journey

We will use Google Analytics and other tools at our disposal to make data driven decisions on how to improve your users’ experience on the website, increase conversion rates, lower cart abandonment, and lower bounce rates.

We will monitor visitors trends on different device types to understand how the customers are interacting with the site. With these insights, we will suggest appropriate interface updates.

As part of this service, we suggest that we have a freedom to communicate smaller decisions directly to the developers to remove unnecessary overhead.

Landing page analysis / Split testing

When necessary we will design and implement split tests using Visual Website Optimizer to test our and your ideas and see which changes should be implemented on the website.

Reporting

Every month we will create a report for you that will include all of the actions we’ve taken in this month, all of the changes that were implemented, and all of the new data driven conclusions we came to.

We will also report on how the changes we implemented the month before reflected on your website’s performance and revenue this month.

Do I need to switch my development team also?

No. You can engage us for consulting work and keep your current development team. We would be the most efficient if we would have direct contact with them.

Interested?

If you are interested to hire us for this eCommerce Optimisation Service, please introduce yourself.