Why do you need us?

• You want to get more traffic
• You want to sell more
• You want to get more customer feedback on your products and services
• You want to increase your sales with the traffic you already have
• You want to get higher positions in search results
• You want to connect with your customers
• You don’t want to be beaten by competitors
• You don’t want to spend any money on advertising that doesn’t work

At Inchoo we offer services of both inbound marketing (a.k.a. next best action marketing) and outbound marketing (a.k.a. push marketing or interruption marketing). This means we cover most of the marketing techniques currently used in the modern business world.

Inbound marketing is marketing focused on getting found by the customers. Traditional marketing (outbound marketing) is where companies focus on finding customers by advertising.

We have years of experience in optimizing Magento stores for optimal on-site SEO.

Magento SEO Consulting and Keyword Research

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier the site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Google (the biggest search engine in the world) changes and tweaks over 470 ranking factors during one year. We are professionals that stay up-to-date with industry news and we adjust your website accordingly for best performance in search engines.

There are two major parts of SEO work – on-site and off-site optimization.

In the process of on-site optimization for your website we change some of the HTML elements on your website to make you rank better on search engines for your targeted keywords (HTML elements like title, headings and so on). We also edit your internal linking structure to optimize the flow of page rank through your website and help your most important pages receive more juice. We sometimes need to make changes to your content management system to make your URL’s more SEO friendly.

Off-site optimization is basically building links from other websites to your website. These links not only bring traffic, but also help you a great deal in ranking better on search engines. Since Google penalizes websites that buy links, building these backlinks is an extremely difficult and time consuming job. We have to find websites that are relevant to your niche and be able to place a link to your website on them. We also optimize backlink anchors to make you rank better for keywords you’re targeting.

Conversion Rate Optimization

Conversion Rate Optimization is the process of testing the various page variations and analyzing the data to see which variation works better.

Most of the websites have some sort of call to action on them and if you’ve never tested different variations of it, you don’t know how many leads you might be missing.

This service has the biggest importance and impact when working with eCommerce websites. In some cases even a minor change on a website like the text on the “Add to Cart” button can result in over 70% sales increase.

We have lots of experience with developing high quality online stores and that’s why we can identify the key elements of a web shop that need to be tested, saving a lot of testing time (and money) by concentrating on the things that matter the most.

We do a series of A-B split testings of important pages on your website to find the one that brings you the best conversions.

For more information about our Magento SEO or Magento conversion rate optimization services contact us now!