Tag Archives: advertising

What’s your Super Bowl game plan?

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As Giants and Patriots get ready for Super Bowl XLVI in Indianapolis this weekend, so do 100 million viewers in US alone. Many of them will show up not for the biggest single game in US sports, but another thing it represents – the advertising industry day of the year.

While Super Bowl clearly caters to the masses, are there similar events you can use to reach your specific target audiences? What is the Super Bowl of your niche market and how do you prepare for the game day?

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A Really Cool Ad in a Magazine

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I was reading a print magazine (yea I know, so nineties of me) called Plan B (which is a beautiful Croatian magazine I would classify as “made by geeks for geeks”) and found a really cool and creative ad in it. Read more

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23+ Ways to Promote Your Website for Free

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There is actually no such thing as free website promotion unless you are really lucky. You always have to invest at least some time and effort, and as we all know time equals money which means no promotion is actually free.

However, if you are looking into ways to promote your website online while not spending any money, here are some ways you can do it. Most of these are generally well known but you might find something new and useful. Read more

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TeraFlex PLUS, another Magento + WordPress duo

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After we launched TeraFlex Suspensions website few months ago, we created a new similar website for Teraflex PLUS. Although the name is similar, this is not the same company. The primary goal of this site is to help Jeep owners to upgrade their pets with parts and accessories for any type of adventure. The secondary goal is to create a Jeep enthusiast community in Utah, USA and surroundings. The site is powered by WordPress and Magento combination.

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Is YouTube the Future of Internet Advertising?

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Creating YouTube videos can be a valuable online marketing strategy and many marketers around the world are already using it for viral campaigns. it is a well-know known fact that YouTube is the largest video-serving website on the planet, but no one expected that YouTube would become such a big player in the search industry.

ComScore reports that YouTube now generates 25% of all Google searches making it the 2nd largest search engine. A few years ago, when YouTube first started the video revolution on the Web, its power as a search engine was not anticipated. YouTube is now generating more searches then Yahoo!, the previous second most popular search engine.
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Online advertisement budgets will continue to grow

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Most of the researches show that online advertisement, despite economic recession, will continue to grow. According to IAB’s Internet Advertising Revenue Report, first half of ’08 was up by 15.2% compared to the same period in 2007. According to the same report, most of the revenue of online advertisement (44%) is generated by search engine advertisement followed by display adds (banners, rich media, digital video, sponsorship) which generated 33%. The last place is reserved (as usual) for e-mail (2%). Read more

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