Tag Archives: conversion rate optimization

Customer reviews and their influence on conversion rate and search engine CTR

2nd AUG 2011 | Posted by Toni Anicic in E-Commerce, Online Marketing
Customer reviews and their influence on conversion rate and search engine CTR

Customer’s reviews are a powerful tool that strongly affect your online store’s conversion rates and – if implemented properly – click through rates in your SERPs. This article will cover just how much do they affect it in numbers and point out some of the best practices in acquiring these reviews and implementing them properly into your store. Read more

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Magento Conversion Rate Optimization – Cart and Checkout

20th DEC 2010 | Posted by Toni Anicic in Online Marketing
Magento Conversion Rate Optimization – Cart and Checkout

In this blog post I will talk about some of the most critical areas of Magento’s conversion rate optimization process – Magento’s shopping cart and Magento’s checkout page. Read more

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Conversion Rate Optimizing Discounts

24th MAR 2010 | Posted by Toni Anicic in Online Marketing
Conversion Rate Optimizing Discounts

Discounts became almost a crucial part of the modern e-commerce. One could argue that discounts are even overused. Sometimes as a visitor, I’m not really sure if I’m actually getting a discount or is that a standard product price masked as a discount. Read more

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The possibility of statistical mistake in split testing

5th MAR 2010 | Posted by Toni Anicic in Online Marketing
The possibility of statistical mistake in split testing

I’ve been reading an article at GetElastic blog, one of my favorite resources regarding e-commerce marketing. At the end of the article “A/B Test Case Study: Can Split Test Results Be Trusted?” they showed us a case study in which they tested two exactly the same variations against each other and one of them performed 4.97% better than the other. Read more

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10 ways to optimize your online store for Christmas sales

16th DEC 2009 | Posted by Toni Anicic in Online Marketing
10 ways to optimize your online store for Christmas sales

Although Black Friday and Cyber Monday are behind us, it’s still not late to optimize your store for Christmas sales. The shopping is far from over. As usual, there will be lots of “last moment shoppers” out there on the internet seeking to find the perfect gifts for their friends and family. Read more

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Conversion Rate Optimization’s Measurement Issues

1st OCT 2009 | Posted by Toni Anicic in Online Marketing
Conversion Rate Optimization’s Measurement Issues

Quick question, can 15% conversion rate be better then 50% conversion rate? Yes it can. Now here we go with a little bit of advanced topic for those of you who understand what we’re talking about here. I have a problem with the way our industry measures conversion rate optimization success. Read more

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Online store’s most important landing page (research)

17th SEP 2009 | Posted by Toni Anicic in Online Marketing
Online store’s most important landing page (research)

Although your homepage is usually the most common landing page of your website, it is not the most important page you should focus your conversion rate optimization on. Read more

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Magento™ and Google™ Website Optimizer

4th DEC 2008 | Posted by Toni Anicic in Magento, Online Marketing
Magento™ and Google™ Website Optimizer

I attended a webinar yesterday called “Maximizing Magento Webinar: Optimizing Conversions with Website Testing.” It was a nice and informative hour-long webinar with Google and Magento team speakers that provided us some really useful information.

First of all, you should know what Google Website Optimizer is. It’s a powerful tool that allows you to test various page concepts directly on your visitors and see which of your ideas works best in practice. Read more

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