Ecommerce developers with Magento

I’ve been reading an article at GetElastic blog, one of my favorite resources regarding e-commerce marketing. At the end of the article “A/B Test Case Study: Can Split Test Results Be Trusted?” they showed us a case study in which they tested two exactly the same variations against each other and one of them performed 4.97% better than the other.

“Yes” is a great, positive word. There’s nothing better than getting that “yes” from your prospects that miraculously turns them into clients. “Yes” puts food on the table and that’s why it’s really easy to assume that its counterpart – a small, underappreciated “no” will have exactly the opposite effect. You rarely hear about the upsides of saying “no”.

Given the sheer size of Magento system, its quite easy to loose valuable time when trying to achieve even the basic things like “Creating simplest ORM model class”. Substantial amount of serious programming in Magento requires you to write some values to database.

As some of you may know, our team is located in lovely small country called Croatia (it is in Europe). Our mission is to create a microbrand for  eCommerce development services. Since we were using Magento as a platform of choice, we ended up creating a microbrand for a Magento development services. On the long run, our goal is to be recognized in eCommerce community and not just Magento’s. There is a long way to go to achieve this, but here we are: working in the international world, with clients all over the globe. From US ones, Canada, Sweden, Denmark, France, United Arab Emirates, Hong Kong. Only one Croatian client hired us for iPhone development services. Is it time for first Croatian eCommerce client?

I believe most of you Magento enthusiasts out there are using (or at least had at some point used) the official Magento Forum – it’s a great meeting place for a growing community of developers who want to get in touch with experts from all over the world. With 250,000+ total posts to date it’s clearly one of the fastest growing e-commerce communities out there.

Many times we need to implement new functionality of existing Magento core classes, but we don’t want to modify core classes.
For controllers, that’s quite easy. Usually we can copy controller from core and put it in the same place in local directory, modify class and that’s it.

Of course, there are better ways to do that (make module), but I’m not going to write about that right now since it is not subject of this post.

Isn’t it easy to sell hamburgers, dishes, glasses? Of course, there are good and bad practices everywhere, but you must admit that selling a web development services is kind of unique. Take a look at this video to get a feeling how negotiations look like sometimes in our business. Hope you enjoy.

As many things in Magento, removing product comparison is not available thru the admin interface. Thus, leaving us with the only option of getting down and dirty with theme files editing.

Inchoo team attended a great ecommerce conference called “Etrgovina“. This was the 9th time this conference was organized and it lasted for three days. It was held on Palic lake in Serbia.

This is the list of collective knowledge of the top web shop annoyances and frustrations that ordinary web surfers and your potential costumers tend to hate about e-commerce web sites.