Magento™ and Google™ Website Optimizer
Posted by Toni Anicic under Magento, Online Marketing @ 4th DEC 2008
I attended a webinar yesterday called “Maximizing Magento Webinar: Optimizing Conversions with Website Testing.” It was a nice and informative hour-long webinar with Google and Magento team speakers that provided us some really useful information.
First of all, you should know what Google Website Optimizer is. It’s a powerful tool that allows you to test various page concepts directly on your visitors and see which of your ideas works best in practice.
Read more. |How to use .swf ads in Google AdWords
Posted by Toni Anicic under Online Marketing @ 19th NOV 2008
The most common reason for using Google AdWords is trying to sell more. People tend to use search advertisement more than content as it usually brings more results which is actually logical since you are targeting people who are actually searching for things you want to sell.
Read more. |How to track internal site search with Google Analytics?
Posted by Toni Anicic under Online Marketing @ 31st OCT 2008
Did you know that you can actually track what your visitors are searching for inside your website? We are going to explain you how it’s done via Google’s Analytics tool. It is possible to track your internal site searches if your internal search engine passes the search term in the query string as Google Analytics tracks everything entered in location bar of user’s browser.
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