Tag Archives: Google
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Geocoding Customer Addresses in Magento via Google Maps

14th DEC 2011 | Posted by Branko Ajzele in Extensions, Magento
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Geocoding is the process of finding associated geographic coordinates (often expressed as latitude and longitude) from other geographic data, such as street addresses, or zip codes (postal codes)… so says Wikipedia. Geocoding an address is pretty simple if you are using Google Maps API. Since all we do here is Magento, let me show you how easily you can geocode customer address. Read more

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Recent Changes in Google Analytics – Real Time, Keyword Not Provided, Search Engine Optimization

24th OCT 2011 | Posted by Toni Anicic in Online Marketing
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A few interesting changes have happened within Google Analytics in the past few weeks, and I’d like to write them down and explain it as clearly as I can for the online store owners and other people reading our blog. Read more

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How do rel=”next” and rel=”prev” work?

16th SEP 2011 | Posted by Toni Anicic in Online Marketing
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Image by boris_licina

When dealing with online stores with a lot of products, pagination on category pages can get really problematic for search engines. Link juice gets distributed all over the place, your internal linking structure is terrible, indexing of deep page products is difficult and anchor text values that pagination sends have nothing to do with the content of the page, but there was no better way to do it. It came down to choosing between SEO and usability. Read more

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Facebook Avatar – I have returned

8th AUG 2011 | Posted by Davor Budimcic in Fun & Events
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Over the last few months there was a lot of buzz when Google Plus arrived. Initial reaction was very positive and it became hugely popular over the night. Many people saw it as Facebook demise and you could see a lot fo funny videos of Google+ vs. Facebook fight. One of the avatars became quite popular at that time. The one that says “I have moved” and has Google Plus logo. Even three Inchooers placed it on their own profiles.

However, we are recognizing a trend where those same users are now putting their profile pictures back and continuing to use Facebook like nothing happened. For those traitors, we made this avatar. It would be fair if they would now wear it at least the same time as they wore “I have moved” one. Enjoy!
Read more

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Customer reviews and their influence on conversion rate and search engine CTR

2nd AUG 2011 | Posted by Toni Anicic in E-Commerce, Online Marketing
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Customer’s reviews are a powerful tool that strongly affect your online store’s conversion rates and – if implemented properly – click through rates in your SERPs. This article will cover just how much do they affect it in numbers and point out some of the best practices in acquiring these reviews and implementing them properly into your store. Read more

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HowTo – “Google +1″ extension for Magento

25th JUL 2011 | Posted by Branko Ajzele in Extensions, Magento, Marketing
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Embedding Google’s +1 button is pretty easy and straightforward. All it takes is to include 2 code snippets in your web page. One goes in the header of the page, and the other one goes to wherever where you want the +1 button to render. To do so all you need is to follow the official Google guideline outlined here.

With that in mind, let’s build us Magento extension, preferably the non-obtrusive one. Read more

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What is schema.org and what about my rich snippets?

6th JUN 2011 | Posted by Toni Anicic in E-Commerce, Online Marketing
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Schema.org has recently been announced by Google. It’s an innitiative by Google, Bing and Yahoo to create one microdata standard for structuring web content. Basically it’s the good old Google Rich Snippets, but followed by all three major search engines and it also brought a lot of new markup. Read more

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Google Rich Snippets in Magento

23rd MAR 2011 | Posted by Vedran Subotic in Frontend, Integration, Magento, Marketing, Products
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Probably most of the store owners would like to have their products to be highlighted among other search results in search engines.
Google’s Rich snippets can help you to get desired results. All you need is to integrate them in your Magento store.
Read more

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How to move existing WordPress site to another server

22nd MAR 2011 | Posted by Darko Goles in Wordpress
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Some experienced developers would say: “Piece of cake , I can do it for about 15 minutes!”
But, is it really so easy and trivial task?

It’s not so heavy, but you have to pay attention on some really important things and because of that, I would like to say that it is not heavy but more sensitive task to do.

So, let’s start with article.

Read more

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ZendFramework example on using Google URL Shortener service

27th FEB 2011 | Posted by Branko Ajzele in Tools & Frameworks, Zend
ZendFramework example on using Google URL Shortener service

Seems like URL shorteners have gain extreme popularity with web services like Twitter. Not to mention the fact that long URLs are somewhat hard to pass along. They are also harder to verbalize in a conversation, and above all in some cases they are almost impossible to remember.

There are quite a large number of URL shorteners out there these days, mostly free. One of the freshest is Google’s URL shortener. This article is not about outlining the features that make this shortener better then the other ones (as I am sure some offer more features at the moment). This article is merely for the purpose of showing you how easy it is to use the Google URL Shortener service via your ZendFramework libraries. Read more

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