Ecommerce developers with Magento

We are witnessing something amazing in the search industry right now. Bing is growing and as the Bing and Yahoo integration goes through, for the first time in a decade, Google will get a worthy competitor.

Yesterday, MG Siegler wrote a blog post at TechCrunch pointing out a mysterious Google Trends drop for major social sites like Facebook, YouTube, Twitter, Flickr, and Foursquare somewhere in the January of 2010.

Magento made adding products to Google Base (Google Product Search) a pretty simple process that can be done using Magento’s admin interface. This guide will tell you how to do it and how to fix known issues.

For those of you who love Google Custom Search and would like to use it with the Magento, here is a little how to. Entire embed process is really easy. It all comes down to copy paste-ing few lines of code from Google to Magento. My idea is to create the static block in Magento CMS section and then use the custom CMS page from which I will call this statick block among other HTML content I might wish to throw into the CMS page.

The world of SEO goes all crazy in some sort of riot / protest after Google announced the personalized search results for signed-out users.

Google Analytics has always shown you how people search to find your site. With Site Search, you can now see how people search your site once they are already on it. This is a goldmine of information because every time visitors search, they literally tell you in their own words what they are looking for.

Quick question, can 15% conversion rate be better then 50% conversion rate? Yes it can. Now here we go with a little bit of advanced topic for those of you who understand what we’re talking about here. I have a problem with the way our industry measures conversion rate optimization success.

Although your homepage is usually the most common landing page of your website, it is not the most important page you should focus your conversion rate optimization on.

I’ve been using HubSpot’s website grader for some time now to easily see common on-site mistakes with websites without need for me to investigate the URL manually. Today an idea popped into my mind to test Google.com with website grader.

Some of you who work with Magento for a long time might think that this topic is so clear that it doesn’t need to have an article. We get many inquiries to finalize the work somebody already started. One of the things we notice is that some developers tend to embed the Google Analytics code directly in the Magento theme files. Yes, it works and you will see the standard traffic data in the Google Analytics interface, but it is not a way to go.