Ecommerce developers with Magento

Although your homepage is usually the most common landing page of your website, it is not the most important page you should focus your conversion rate optimization on.

I’ve been using HubSpot’s website grader for some time now to easily see common on-site mistakes with websites without need for me to investigate the URL manually. Today an idea popped into my mind to test Google.com with website grader.

Some of you who work with Magento for a long time might think that this topic is so clear that it doesn’t need to have an article. We get many inquiries to finalize the work somebody already started. One of the things we notice is that some developers tend to embed the Google Analytics code directly in the Magento theme files. Yes, it works and you will see the standard traffic data in the Google Analytics interface, but it is not a way to go.

As the new search engine rolled out, went through the initial hype period and survived it taking a significant amount of search industry share, questions about bing SEO started to rise.

Long time ago when Google released Google Maps API for Flash, i created small flash which i embedded on multiple sites. I thought it looks nicer that usual javascript version, maybe you will too.

The recent comScore’s study shows that people are using long tail keywords when searching major search engines much more then they use to. The total number of search queries have grown 3 times faster then the number of paid clicks since the beginning of 2007.

Google is launching it’s Interest Based Ads into beta. These ads are a form of behavioral targeting ads and are being tested by limited number of selected advertisers.  At Google, they strive to serve as relevant ads as possible to the users of Internet and that’s why contextual advertising is not enough anymore. They decided to take it one step further beyond and step into the world of behavioral targeting.

I attended a webinar yesterday called “Maximizing Magento Webinar: Optimizing Conversions with Website Testing.” It was a nice and informative hour-long webinar with Google and Magento team speakers that provided us some really useful information.

First of all, you should know what Google Website Optimizer is. It’s a powerful tool that allows you to test various page concepts directly on your visitors and see which of your ideas works best in practice.

The most common reason for using Google AdWords is trying to sell more. People tend to use search advertisement more than content as it usually brings more results which is actually logical since you are targeting people who are actually searching for things you want to sell.

Did you know that you can actually track what your visitors are searching for inside your website? We are going to explain you how it’s done via Google’s Analytics tool. It is possible to track your internal site searches if your internal search engine passes the search term in the query string as Google Analytics tracks everything entered in location bar of user’s browser.