inbound marketing
Omnipresence is the Secret of Successful Inbound Marketing
0 Comments 4th FEB 2010 | Posted by Toni Anicic in Online Marketing

First thing that pops into your mind when someone mentions the term “omnipresence” is probably the divine ability to be present everywhere at the same time. The key of successful inbound marketing strategy is to harvest the power of this divine ability.
Read more...Are you sick of “Social Media Experts”?
10 Comments 1st DEC 2009 | Posted by Toni Anicic in Online Marketing

If you spend at least a few days on Twitter you will probably come to a conclusion that Twitter’s user base is: 50% bots, 10% br1tn3y fuck3d accounts 39% Social Media Experts and 1% users / sales people / marketers.
Read more...How are you using your HSoS?
0 Comments 20th NOV 2009 | Posted by Toni Anicic in Online Marketing

You probably wonder what is HSoS? It stands for “Hottest Spot on Site“.
HSoS is a spot on an URL that is most noticeable. It’s not to be confused with spot / spots that get noticed first, it’s simply a spot that stands out the most on a website, no matter how long you stay on it.
Read more...This is why SEO ranking reports are useless
2 Comments 3rd NOV 2009 | Posted by Toni Anicic in Online Marketing

A quick question: is it possible to be ranked number one and number two hundred on Google for a certain keyword? A quick answer: Yes it is.
Google’s ranking algorithm has changed so much in the past few years that SEOs that have been living under the rock for the past few years can’t optimize your site anymore. It is now a common knowledge among the real SEO professionals that ranking has been dead for a long time.
Read more...Twitter lists you should follow
2 Comments 30th OCT 2009 | Posted by Toni Anicic in Online Marketing

It’s been all over the web… Twitter rolled out the most useful feature it ever head – Twitter lists. I bet all of you started building your own lists as soon as you got the access to this feature and those of you who follow a lot of people found it extremely painful to organize all of the people you follow into lists.
Read more...Basics of Viral Marketing: Understanding Internet Memes
0 Comments 12th OCT 2009 | Posted by Toni Anicic in Fun, Online Marketing

For any internet marketer to be truly successful in the web 2.0 world of social networks and constant interaction, understanding where all of these internet memes come from is crucial.
Read more...Conversion Rate Optimization’s Measurement Issues
6 Comments 1st OCT 2009 | Posted by Toni Anicic in Online Marketing

Quick question, can 15% conversion rate be better then 50% conversion rate? Yes it can. Now here we go with a little bit of advanced topic for those of you who understand what we’re talking about here. I have a problem with the way our industry measures conversion rate optimization success.
Read more...What is gobbledygook?
0 Comments 24th SEP 2009 | Posted by Toni Anicic in Online Marketing

If you are among the #IMU crowd, you probably have the word “gobbledygook” stuck in your head since one of the famous sentences spam bots like to write over at #IMU hashtag on Twitter is citation of David Meerman Scott
Read more...Online store’s most important landing page (research)
2 Comments 17th SEP 2009 | Posted by Toni Anicic in Online Marketing

Although your homepage is usually the most common landing page of your website, it is not the most important page you should focus your conversion rate optimization on.
Read more...Inbound Marketing will destroy SEO
15 Comments 15th SEP 2009 | Posted by Toni Anicic in Online Marketing

Yesterday, we had a new follower on our Twitter account with “bio” saying that she is a “Twittsultant” – which is probably something like Twitter consultant – which obviously made us laugh.
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