inbound marketing

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How are you treating your existing customers?

0 Comments 14th MAY 2010 | Posted by Toni Anicic in Online Marketing

How are you treating your existing customers?

A quick follow-up… I’ve been on a conference yesterday in Zagreb to watch Seth Godin and Alex Hunter (and some other people, not relevant for this story). It was pretty fun thanks to the Twitter wall behind the lecturers.

I had an opportunity to meet Alex Hunter in person. I was holding an iPad and he saw it for the first time in his life, ironically, here in Croatia. Seth told the same old story, so nothing new happened for people that read his books and watched his talks.

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We are the Facebook, you will be assimilated!

4 Comments 27th APR 2010 | Posted by Toni Anicic in Online Marketing

We are the Facebook, you will be assimilated!

Resistance is futile. Ever since I saw the incredible growth of Facebook users in the international market I knew what was coming. It was the dawn of the new age of the Internet, one in which after a decade of Google’s domination we will get a new king. Few years ago, when I first argued with several colleagues at forums regarding the Facebook’s growth and its future they called me crazy. They said no website can ever become bigger then search giants. Oh boy were they wrong. In your face internet trolls…

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Omnipresence is the Secret of Successful Inbound Marketing

0 Comments 4th FEB 2010 | Posted by Toni Anicic in Online Marketing

Omnipresence is the Secret of Successful Inbound Marketing

First thing that pops into your mind when someone mentions the term “omnipresence” is probably the divine ability to be present everywhere at the same time. The key of successful inbound marketing strategy is to harvest the power of this divine ability.

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Are you sick of “Social Media Experts”?

11 Comments 1st DEC 2009 | Posted by Toni Anicic in Online Marketing

Are you sick of “Social Media Experts”?

If you spend at least a few days on Twitter you will probably come to a conclusion that Twitter’s user base is: 50% bots, 10% br1tn3y fuck3d accounts 39% Social Media Experts and 1% users / sales people / marketers.

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How are you using your HSoS?

0 Comments 20th NOV 2009 | Posted by Toni Anicic in Online Marketing

How are you using your HSoS?

You probably wonder what is HSoS? It stands for “Hottest Spot on Site“.

HSoS is a spot on an URL that is most noticeable. It’s not to be confused with spot / spots that get noticed first, it’s simply a spot that stands out the most on a website, no matter how long you stay on it.

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This is why SEO ranking reports are useless

2 Comments 3rd NOV 2009 | Posted by Toni Anicic in Online Marketing

This is why SEO ranking reports are useless

A quick question: is it possible to be ranked number one and number two hundred on Google for a certain keyword? A quick answer: Yes it is.

Google’s ranking algorithm has changed so much in the past few years that SEOs that have been living under the rock for the past few years can’t optimize your site anymore. It is now a common knowledge among the real SEO professionals that ranking has been dead for a long time.

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Twitter lists you should follow

2 Comments 30th OCT 2009 | Posted by Toni Anicic in Online Marketing

Twitter lists you should follow

It’s been all over the web… Twitter rolled out the most useful feature it ever head – Twitter lists. I bet all of you started building your own lists as soon as you got the access to this feature and those of you who follow a lot of people found it extremely painful to organize all of the people you follow into lists.

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Basics of Viral Marketing: Understanding Internet Memes

0 Comments 12th OCT 2009 | Posted by Toni Anicic in Fun, Online Marketing

Basics of Viral Marketing: Understanding Internet Memes

For any internet marketer to be truly successful in the web 2.0 world of social networks and constant interaction, understanding where all of these internet memes come from is crucial.

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Conversion Rate Optimization’s Measurement Issues

6 Comments 1st OCT 2009 | Posted by Toni Anicic in Online Marketing

Conversion Rate Optimization’s Measurement Issues

Quick question, can 15% conversion rate be better then 50% conversion rate? Yes it can. Now here we go with a little bit of advanced topic for those of you who understand what we’re talking about here. I have a problem with the way our industry measures conversion rate optimization success.

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What is gobbledygook?

0 Comments 24th SEP 2009 | Posted by Toni Anicic in Online Marketing

What is gobbledygook?

If you are among the #IMU crowd, you probably have the word “gobbledygook” stuck in your head since one of the famous sentences spam bots like to write over at #IMU hashtag on Twitter is citation of David Meerman Scott

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