Ecommerce developers with Magento

In this blog post I’m referring to the OldSpice’s hilarious commercial and sometimes even funnier video responses they produced. Although the marketing campaign was mostly recognized by online community as something cool, innovative and fun, there was lots of skepticism in the marketing industry about this campaign bringing any meaningful results in form of increased company profit.

Lets start with a question: What are the chances that an online store built just 5 years ago can compete with the modern solutions that embraced all of the awesome stuff that emerged in the past few years?

I’ve been reading an article at GetElastic blog, one of my favorite resources regarding e-commerce marketing. At the end of the article “A/B Test Case Study: Can Split Test Results Be Trusted?” they showed us a case study in which they tested two exactly the same variations against each other and one of them performed 4.97% better than the other.

Features explained in this article should be considered as guides that need to be followed from the beginning of site’s design, wireframing and through development phase. They’re all based on the experience from perspectives of the shopper, the shop owner and developers.

Have you ever wondered what is the most used TLD (domain extension) among the websites that become popular? How many of world’s top million websites are .com, how many are .net? How many use other TLDs?

If you are among the #IMU crowd, you probably have the word “gobbledygook” stuck in your head since one of the famous sentences spam bots like to write over at #IMU hashtag on Twitter is citation of David Meerman Scott

So this is the 200th blog post at Inchoo. We’ve been with you for over one year now. I wanted to do something special for this occasion so with a little bit of help from a nice online tool (zinepal.com) we give you PDF and Amazon Kindle e-books containing our blog posts!

Who should manage social media networking in a company? Is it a job for marketing or sales department? Is it a one person job or should a team of people work on it?

I often see articles on topic of how to get massive amounts of followers on twitter. They mostly describe the techniques that are on a thin line between fair use of social media in marketing purposes and unethical spamming.

For the past few days there has been some open discussions around the web professional communities about the role of forums in modern internet marketing. It appears that new marketers strongly underestimate the power of forums and look at them as an old marketing tool that will soon be extinct.