Tag Archives: marketing
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AIDA in eCommerce – Landing on product pages

18th APR 2011 | Posted by Toni Anicic in Online Marketing
AIDA in eCommerce – Landing on product pages

AIDA stands for Attention, Interest, Desire and Action. It’s the oldest trick in the sales book, but rarely thought about when it comes to eCommerce. The idea is that a sales person should follow these four steps when pitching a product to the potential buyer. In the world of eCommerce, you don’t have your sales person, so this process is (should) be done by your online store. Read more

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Google AdWords free coupon is not really free

3rd JAN 2011 | Posted by Toni Anicic in Online Marketing
Google AdWords free coupon is not really free

by costi/sxc

What a title, right? When I say Googl’s AdWords free coupon is not free, I don’t mean like you’ll probably spend some of your money afterwards (which is also probably true) kind of not free. I mean literally, if Google gives you $100 free coupon, Google will earn $100. Read more

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World’s Top One Million Domains Research (2010)

7th OCT 2010 | Posted by Toni Anicic in Online Marketing
World’s Top One Million Domains Research (2010)

One year ago, I did a research on world’s most visited one million domains to see which TLDs are used the most. I did the same research today and compared results. Findings of this research are very interesting. Read more

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10 Useful Tips to Increase Your E-commerce Conversion Rates – Ninja Edition

27th AUG 2010 | Posted by Ivan Lozancic in Online Marketing
10 Useful Tips to Increase Your E-commerce Conversion Rates – Ninja Edition

Finally, it was about time to release one of my Ninja posts to the public. Who knows, maybe you will find another ninja post from time to time… ;)

If you don’t know what I’m talking about, just check this post.

OK, now lets continue with e-commerce part of the post. Here you can find some tips and tricks for increasing e-commerce conversion rates Read more

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What can we learn from the OldSpice’s recent marketing success?

3rd AUG 2010 | Posted by Toni Anicic in Online Marketing
What can we learn from the OldSpice’s recent marketing success?

In this blog post I’m referring to the OldSpice’s hilarious commercial and sometimes even funnier video responses they produced. Although the marketing campaign was mostly recognized by online community as something cool, innovative and fun, there was lots of skepticism in the marketing industry about this campaign bringing any meaningful results in form of increased company profit. Read more

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How often do you teach your online store new tricks?

5th JUL 2010 | Posted by Toni Anicic in Online Marketing
How often do you teach your online store new tricks?

Lets start with a question: What are the chances that an online store built just 5 years ago can compete with the modern solutions that embraced all of the awesome stuff that emerged in the past few years? Read more

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When less is more in eCommerce

21st JUN 2010 | Posted by Toni Anicic in E-Commerce, Online Marketing
When less is more in eCommerce

This post will explain the situations in which removing certain elements of your online store might give you better conversions or improve your search engine rankings. There are lots of online stores out there that tend to add too much stuff to their store in hope of improving their income, not realizing that these things might actually create a completely opposite result from the one they hoped to achieve. Read more

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The possibility of statistical mistake in split testing

5th MAR 2010 | Posted by Toni Anicic in Online Marketing
The possibility of statistical mistake in split testing

I’ve been reading an article at GetElastic blog, one of my favorite resources regarding e-commerce marketing. At the end of the article “A/B Test Case Study: Can Split Test Results Be Trusted?” they showed us a case study in which they tested two exactly the same variations against each other and one of them performed 4.97% better than the other. Read more

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18 things that will improve your online store

13th NOV 2009 | Posted by Zeljko Prsa in Magento, Starting up, Upgrading
18 things that will improve your online store

Features explained in this article should be considered as guides that need to be followed from the beginning of site’s design, wireframing and through development phase. They’re all based on the experience from perspectives of the shopper, the shop owner and developers. Read more

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World’s Top One MILLION websites (Research)

28th OCT 2009 | Posted by Toni Anicic in Online Marketing
World’s Top One MILLION websites (Research)

Have you ever wondered what is the most used TLD (domain extension) among the websites that become popular? How many of world’s top million websites are .com, how many are .net? How many use other TLDs? Read more

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