marketing

How to use .swf ads in Google AdWords

Posted by Toni Anicic under Online Marketing @ 19th NOV 2008

The most common reason for using Google AdWords is trying to sell more. People tend to use search advertisement more than content as it usually brings more results which is actually logical since you are targeting people who are actually searching for things you want to sell.

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How to track internal site search with Google Analytics?

Posted by Toni Anicic under Online Marketing @ 31st OCT 2008

Did you know that you can actually track what your visitors are searching for inside your website? We are going to explain you how it’s done via Google’s Analytics tool. It is possible to track your internal site searches if your internal search engine passes the search term in the query string as Google Analytics tracks everything entered in location bar of user’s browser.

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Related products, Up-sells, Cross-sells in Magento

Posted by Tomislav Bilic under Magento @ 28th AUG 2008

There are three types of product relations in Magento: Up-sells, Related Products, and Cross-sell Products.  When viewing a product, Upsells for this product are items that your customers would ideally buy instead of the product they’re viewing.  They might be better quality, produce a higher profit margin, be more popular, etc. These appear on the product info page. Related products appear in the product info page as well, in the right column. Related products are meant to be purchased in addition to the item the customer is viewing. Finally, Cross-sell items appear in the shopping cart.  When a customer navigates to the shopping cart (this can happen automatically after adding a product, or not), the cross-sells block displays a selection of items marked as cross-sells to the items already in the cart.  They’re a bit like impulse buys - like magazines and candy at the cash registers in grocery stores.

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Featured products on Magento frontpage

Posted by Tomislav Bilic under Magento @ 22nd JUL 2008

This tutorial was developed with the help from brandondrew’s Magento wiki post How To Create a Featured Product. Original tutorial placed featured products in each category to the top of category display. This one will place them to the Magento frontpage as I believe this is something many users will require.

What is featured product?
The Featured Product is a product with an attribute added from the administrative UI. When the administrator selects “Yes” in the “Featured” attribute, that product will be displayed in a content block on the category page.

Take a look at TeraFlex Suspensions to see this work in action on live site.

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Boost the speed of your Magento

Posted by Tomislav Bilic under Magento @ 30th JUN 2008

One of the drawbacks of Magento is currently its speed if default configuration is used. There are certain ways of making it run faster. The best one is to enable GZip compression by changing .htaccess file a little. You just need to uncomment part of the code. In my case, the speed increase was exactly 235%.

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