Tag Archives: marketing
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Create a community blog with Facebook and WordPress

14th MAR 2009 | Posted by Mauro Dalu in Wordpress
Create a community blog with Facebook and WordPress

If you already have a wordpress powered website, you should consider the Facebook Connect WordPress Plugin by Sociable. It’s a very well documented community builder, that will enable people that have Facebook account to register and sign in to your blog using their Facebook identity.

The plug-in will also import the basic profile for the user to your blog, and provide public profile pages for each of your members. A sidebar widget will keep track of recent additions to your community, Facebook-style, and a members page will also give you an overview of all your blog users. Read more

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Google’s Interest Based Ads – Behavioral Targeting

12th MAR 2009 | Posted by Toni Anicic in Online Marketing
Google’s Interest Based Ads – Behavioral Targeting

Google is launching it’s Interest Based Ads into beta. These ads are a form of behavioral targeting ads and are being tested by limited number of selected advertisers.  At Google, they strive to serve as relevant ads as possible to the users of Internet and that’s why contextual advertising is not enough anymore. They decided to take it one step further beyond and step into the world of behavioral targeting. Read more

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How to buy add space on popular US blogs?

2nd MAR 2009 | Posted by Toni Anicic in Online Marketing
How to buy add space on popular US blogs?

If you are into internet advertising you probably already considered or already tried out advertising on some popular or targeted blogs. Blogs can be valuable traffic generators however in most cases you will see that conversion rates and click through rates of advertising on blogs will be much worse and more expensive then advertising on search engine’s search results (Google AdWords and similar). Read more

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How to use rel canonical element (tag)?

26th FEB 2009 | Posted by Toni Anicic in Online Marketing
How to use rel canonical element (tag)?

Matt Cuts from Google made a great new video explaining how to properly use rel canonical. One of the most often questions was what is rel canonical, is it a meta tag? Matt Cuts explains that it’s easy to confuse it with meat tag as it’s included inside the website where meta tags are usually placed, however since it’s actually a link element it should be called an element, not a tag. Read more

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6 Things to Avoid When Hiring an SEO

9th FEB 2009 | Posted by Toni Anicic in Online Marketing
6 Things to Avoid When Hiring an SEO

I personally believe in Google’s good old “Do no evil!” and that’s why I’m writing this blog post about a few tricks some marketers use to sell you SEO services that don’t work.

Never hire an SEO consultant or buy SEO services from company that offers:

1. Massive Search Engine Submission. There is no need for submitting a website to search engines in today’s modern web 2.0 world. The search engines will find your website really fast if you have any good backlinks pointing to your website. Read more

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Selling on eBay vs. running a web store

3rd FEB 2009 | Posted by Toni Anicic in Online Marketing
Selling on eBay vs. running a web store

People tend to ask this question a lot. Should I sell on eBay or should I open my own web store. There is no ultimate answer to this question and it really depends on many different factors such as your budget, your niche, the amount of time you have, number of different products and so on.

This is the list of things that might help you make up your mind on what’s the best way to go for you. Read more

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How to improve your web shop conversion rates

14th JAN 2009 | Posted by Toni Anicic in Online Marketing
How to improve your web shop conversion rates

You have your web shop set up and you’re ready to sell online. After a short period of time you realize something might be wrong as you are not selling as much as you want to. What went wrong?

Well, there is a huge number of things that might have went wrong. Lets head back to the basics, the planing of your web store and research, to see what might be causing the low conversion rates.

If you are in retail business for some time now before you opened your web shop, you probably already did some research on your targeted audience. You know as much as you can about them and you think you know a good way to market your products to them. The problem begins with transition from real life sales business to online sales. Not everything works exactly the same offline and online. Read more

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How to use .swf ads in Google AdWords

19th NOV 2008 | Posted by Toni Anicic in Online Marketing
How to use .swf ads in Google AdWords

The most common reason for using Google AdWords is trying to sell more. People tend to use search advertisement more than content as it usually brings more results which is actually logical since you are targeting people who are actually searching for things you want to sell. Read more

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How to track internal site search with Google Analytics?

31st OCT 2008 | Posted by Toni Anicic in Online Marketing
How to track internal site search with Google Analytics?

Did you know that you can actually track what your visitors are searching for inside your website? We are going to explain you how it’s done via Google’s Analytics tool. It is possible to track your internal site searches if your internal search engine passes the search term in the query string as Google Analytics tracks everything entered in location bar of user’s browser.

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Related products, Up-sells, Cross-sells in Magento

28th AUG 2008 | Posted by Tomislav Bilic in Magento, Products
Related products, Up-sells, Cross-sells in Magento

There are three types of product relations in Magento: Up-sells, Related Products, and Cross-sell Products.  When viewing a product, Upsells for this product are items that your customers would ideally buy instead of the product they’re viewing.  They might be better quality, produce a higher profit margin, be more popular, etc. These appear on the product info page. Related products appear in the product info page as well, in the right column. Related products are meant to be purchased in addition to the item the customer is viewing. Finally, Cross-sell items appear in the shopping cart.  When a customer navigates to the shopping cart (this can happen automatically after adding a product, or not), the cross-sells block displays a selection of items marked as cross-sells to the items already in the cart.  They’re a bit like impulse buys – like magazines and candy at the cash registers in grocery stores.

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