Tag Archives: seo
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How do rel=”next” and rel=”prev” work?

How do rel=”next” and rel=”prev” work?

Image by boris_licina

When dealing with online stores with a lot of products, pagination on category pages can get really problematic for search engines. Link juice gets distributed all over the place, your internal linking structure is terrible, indexing of deep page products is difficult and anchor text values that pagination sends have nothing to do with the content of the page, but there was no better way to do it. It came down to choosing between SEO and usability. Read more

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Symfony2 Assetic

Symfony2 Assetic

I will try in short words write about using assetic in Symfony2 project.

Why do I need assetic anyway? What is that?
That was the first question I asked myself before asked my good friend ‘Google’. Read more

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What to do if someone builds bad backlinks towards your website

What to do if someone builds bad backlinks towards your website

So I’m doing my normal weekly backlink check to see if there are some new and interesting websites linking to us and I discover someone has built 190 “dofollow” backlinks from 43 different domains towards this article on inchoo.net. Most of these backlinks have porn related anchors. Naturally, my first thought was, some spammer made a comment on the blog post and decided to build backlinks towards this post, but there was no such comment on it. Was this built by a competitor – or someone just made a mistake during their spamy link building efforts – remains a mystery. Read more

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Customer reviews and their influence on conversion rate and search engine CTR

Customer reviews and their influence on conversion rate and search engine CTR

Customer’s reviews are a powerful tool that strongly affect your online store’s conversion rates and – if implemented properly – click through rates in your SERPs. This article will cover just how much do they affect it in numbers and point out some of the best practices in acquiring these reviews and implementing them properly into your store. Read more

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Robots.txt vs meta tag conflicts

Robots.txt vs meta tag conflicts

Have you ever wondered what would resolve if your robtos.txt and your meta tags had conflicting directives regarding content indexing? Don’t worry, this question can be a real challenge to even very advanced SEOs. To make this issue a bit clearer to the general public, I decided to make this guide that will show you exactly what happens in these situations. Read more

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What is schema.org and what about my rich snippets?

What is schema.org and what about my rich snippets?

Schema.org has recently been announced by Google. It’s an innitiative by Google, Bing and Yahoo to create one microdata standard for structuring web content. Basically it’s the good old Google Rich Snippets, but followed by all three major search engines and it also brought a lot of new markup. Read more

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Magento and rel=canonical

Magento and rel=canonical

photo of twins by e³°°° @flickr

A new comment on my old post that explains how rel=canonical element (tag) works gave me inspiration to write another article about rel=canonical. This time, I’ll try to explain why and where rel=canonical is usually necessary in a Magento store.

I’ll leave technical implementation and decision should you use any of the existing extensions or go for custom implementation to you. I’ll just cover the marketing and SEO perspective on the issue. Read more

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13 things to do before you start building an online store

13 things to do before you start building an online store

If there is one most valuable thing that you need to know before you build your first online store it is this: Build it and they’ll come doesn’t work. This article will try to prepare a company that is thinking about building an online store for all the things they need to know before they start this process. Read more

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Latent Dirichlet Allocation – newly discovered factor in the on-site SEO?

Latent Dirichlet Allocation – newly discovered factor in the on-site SEO?

It’s not really newly discovered but it might be newly proven with research. After you see a certain formula you might call this the “string theory” of SEO. You could literally look at this comic as if it was about LDA and not about the string theory Read more

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Explaining the Sitemap SEO Myth

Explaining the Sitemap SEO Myth

It seems to me that the most common SEO misconception that occurs is the one regarding the sitemap. I often see discussions on business forums about SEO and a very common advice people get when they ask what to do to improve their website’s SEO is to submit a sitemap to Google. Read more

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