Tag Archives: seo
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Case Study from Australia: Clickable Automotive

22nd MAY 2012 | Posted by Lyssandro Reis in E-Commerce, Magento
Case Study from Australia: Clickable Automotive

I would like to share with the community another Magento Case and a fine example of collaboration between Clickable Automotive, Inchoo Australia and Inchoo Headquarters. This article also provides a good overview of how we approach a previously developed Magento store with the objective to establish a long-term relationship with our client and ensure satisfaction.

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How I survived all of the Google’s updates since 2005

7th MAY 2012 | Posted by Toni Anicic in Online Marketing
How I survived all of the Google’s updates since 2005

On April 24th, Google released a major web-spam update to its index called Penguin. Although it reportedly affected “just” 3.1% of English search queries, it hit the most “optimized” SERPs and high value keywords, so it made a big noise in the SEO community. From the data we have so far, Google made this update to hit “over-optimized” websites. Those engaged in heavy SEO link-building / keyword stuffing / unnatural text / link anchor patterns. Read more

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How to implement rel=prev and rel=next to Magento’s pagination?

13th APR 2012 | Posted by Vanja Devcic in Configuration, Integration, Magento, Search
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As most of you know that “When dealing with online stores with a lot of products, pagination on category pages can get really problematic for search engines” like Toni Anicic wrote in his article. I don’t want to repeat his words, but to show you how you can add rel=”prev” and rel=”next” link tag attributes in the head tag for pages, which will boost your SEO. This peace of code is already provided by Magento community, but this is improved version. Read more

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Admit it, your product descriptions could be better

14th MAR 2012 | Posted by Toni Anicic in Online Marketing
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Not so long ago when e-commerce was younger, so much younger than today – when people were afraid to put their credit card number onto an input field on a website – people would just search for information online and buy stuff offline. Not to mention there was no Magento, online stores ran on wooden PCs and stuff, and there were dinosaurs and stuff running around. Kidding about the dinosaurs, although they did tend to appear on many websites in form of an annoying animated GIF. I remember in these hard times for online merchants there was one awesome online store here in Croatia that every geek knew about and bought from. This store was known for their amazing product descriptions. They were so fun, people would come there just to read them and have a laugh, even if shopping wasn’t on their to do list for the day. Read more

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How do rel=”next” and rel=”prev” work?

16th SEP 2011 | Posted by Toni Anicic in Online Marketing
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Image by boris_licina

When dealing with online stores with a lot of products, pagination on category pages can get really problematic for search engines. Link juice gets distributed all over the place, your internal linking structure is terrible, indexing of deep page products is difficult and anchor text values that pagination sends have nothing to do with the content of the page, but there was no better way to do it. It came down to choosing between SEO and usability. Read more

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Symfony2 Assetic

17th AUG 2011 | Posted by Darko Goles in Symfony, Tools & Frameworks
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I will try in short words write about using assetic in Symfony2 project.

Why do I need assetic anyway? What is that?
That was the first question I asked myself before asked my good friend ‘Google’. Read more

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What to do if someone builds bad backlinks towards your website

9th AUG 2011 | Posted by Toni Anicic in Online Marketing
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So I’m doing my normal weekly backlink check to see if there are some new and interesting websites linking to us and I discover someone has built 190 “dofollow” backlinks from 43 different domains towards this article on inchoo.net. Most of these backlinks have porn related anchors. Naturally, my first thought was, some spammer made a comment on the blog post and decided to build backlinks towards this post, but there was no such comment on it. Was this built by a competitor – or someone just made a mistake during their spamy link building efforts – remains a mystery. Read more

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Customer reviews and their influence on conversion rate and search engine CTR

2nd AUG 2011 | Posted by Toni Anicic in E-Commerce, Online Marketing
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Customer’s reviews are a powerful tool that strongly affect your online store’s conversion rates and – if implemented properly – click through rates in your SERPs. This article will cover just how much do they affect it in numbers and point out some of the best practices in acquiring these reviews and implementing them properly into your store. Read more

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Robots.txt vs meta tag conflicts

29th JUN 2011 | Posted by Toni Anicic in Online Marketing
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Have you ever wondered what would resolve if your robtos.txt and your meta tags had conflicting directives regarding content indexing? Don’t worry, this question can be a real challenge to even very advanced SEOs. To make this issue a bit clearer to the general public, I decided to make this guide that will show you exactly what happens in these situations. Read more

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What is schema.org and what about my rich snippets?

6th JUN 2011 | Posted by Toni Anicic in E-Commerce, Online Marketing
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Schema.org has recently been announced by Google. It’s an innitiative by Google, Bing and Yahoo to create one microdata standard for structuring web content. Basically it’s the good old Google Rich Snippets, but followed by all three major search engines and it also brought a lot of new markup. Read more

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