seo

Is YouTube the Future of Internet Advertising?

Posted by Toni Anicic under Online Marketing @ 19th DEC 2008

Creating YouTube videos can be a valuable online marketing strategy and many marketers around the world are already using it for viral campaigns. it is a well-know known fact that YouTube is the largest video-serving website on the planet, but no one expected that YouTube would become such a big player in the search industry.

ComScore reports that YouTube now generates 25% of all Google searches making it the 2nd largest search engine. A few years ago, when YouTube first started the video revolution on the Web, its power as a search engine was not anticipated. YouTube is now generating more searches then Yahoo!, the previous second most popular search engine.

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Toni Anicic on Vidi Web Top 100 Awards

Posted by Tomislav Bilic under Fun @ 17th DEC 2008

Toni Anicic, our online marketing specialist at Surgeworks, has a personal blog (in Croatian) where he posts about various topics related to Internet marketing, blogging, Croatian portals, and events. We are proud to say that his blog won the Vidi Web Top 100 award in the Blogs category a few days ago.

The award recognizes his blog as one of the Top 10 in Croatia.

Congratulations, Toni!

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Magento™ and Google™ Website Optimizer

Posted by Toni Anicic under Magento, Online Marketing @ 4th DEC 2008

I attended a webinar yesterday called “Maximizing Magento Webinar: Optimizing Conversions with Website Testing.” It was a nice and informative hour-long webinar with Google and Magento team speakers that provided us some really useful information.

First of all, you should know what Google Website Optimizer is. It’s a powerful tool that allows you to test various page concepts directly on your visitors and see which of your ideas works best in practice.

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5 tips on using blogs to create relevant backlinks

Posted by Toni Anicic under Online Marketing, Wordpress @ 10th NOV 2008

Building backlinks is the most important part of SEO work. The only thing more important is how relevant the becklinks you build are. You could actually rank at number one spot on Google for a keyword you don’t have anywhere in your content solely based on your backlinks. This have been proven in practice many times and I have personally done this on several keywords.

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How to track internal site search with Google Analytics?

Posted by Toni Anicic under Online Marketing @ 31st OCT 2008

Did you know that you can actually track what your visitors are searching for inside your website? We are going to explain you how it’s done via Google’s Analytics tool. It is possible to track your internal site searches if your internal search engine passes the search term in the query string as Google Analytics tracks everything entered in location bar of user’s browser.

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Manual creation of Google Sitemap in Magento

Posted by Tomislav Bilic under Magento @ 9th SEP 2008

Most of you probably know this, but let’s define what the sitemaps are. Sitemaps are a simple way for site creators to give search engines the information about pages on their site that are available for public. Basically, those are just 1 or more XML files that lists URLs for a site along with additional meta informatio about each URL (like last update, how often it changes, its importance relevant to other pages). With this in mind, search engines can be more clever while crawling the site. Click here see how sitemap of this site looks like.

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Featured products on Magento frontpage

Posted by Tomislav Bilic under Magento @ 22nd JUL 2008

This tutorial was developed with the help from brandondrew’s Magento wiki post How To Create a Featured Product. Original tutorial placed featured products in each category to the top of category display. This one will place them to the Magento frontpage as I believe this is something many users will require.

What is featured product?
The Featured Product is a product with an attribute added from the administrative UI. When the administrator selects “Yes” in the “Featured” attribute, that product will be displayed in a content block on the category page.

Take a look at TeraFlex Suspensions to see this work in action on live site.

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Boost the speed of your Magento

Posted by Tomislav Bilic under Magento @ 30th JUN 2008

One of the drawbacks of Magento is currently its speed if default configuration is used. There are certain ways of making it run faster. The best one is to enable GZip compression by changing .htaccess file a little. You just need to uncomment part of the code. In my case, the speed increase was exactly 235%.

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