Posts by Andreja Cicak

Build & optimize the FAQ page on your online store

By: Andreja Cicak, Published: Jan 15, 2021

2020 was a year that brought significant changes to retail. The coronavirus pandemic spread across the world, and most countries introduced lockdowns to combat the spread of COVID-19. Due to lockdown and in order to survive the pandemic’s economic impact, many retailers decided to move their business online.

Along with that, there’s been a major shift in consumer behavior, where even people who never considered online shopping started to buy online. To make their purchasing journey as smooth as possible, It became more important than ever to provide accurate and detailed information that answers all their questions. The easiest way to do so is through the FAQ page.

SEO vs. PPC: Structured data markup for product variants

By: Andreja Cicak, Published: Oct 14, 2020

You did it – you finally did it! You’ve implemented all recommended schema.org types and properties throughout your Magento store only to see Google Merchant Center warning you for “Insufficient match of microdata price information”. Let’s admit it – we’ve all been there at least once.

Although we don’t usually face this issue on simple product pages (since product markup on these pages is pretty straightforward), we can often find it on product variants.

Since setting up correct structured data markup on grouped and configurable products isn’t always easy as it seems, I’ve prepared this short guide that should serve you for both SEO and PPC purposes.

Schema Markup for eCommerce Websites

By: Andreja Cicak, Last updated: May 03, 2021 | Published: Sep 01, 2020

Each time someone searches a particular product online, they end up on a SERP that (in most cases) includes a gazillion results.

Since the chances of browsing through all of these links are little to none, it’s essential to make your business stand out.

The best way to do it is to add structured data markup throughout your online store.

How to configure your Google Shopping Feed in Magento

By: Andreja Cicak, Published: Apr 28, 2020

How to configure Google Shopping Feed in Magento

If you’re running an online shop, you know how important it is to be present when your customers are researching the market to find their desired products. Since Google has just announced that Google Shopping opens up for free product listing ads, we’re bringing you a brief guide on setting up and optimizing your product feed through Magento and Google Merchant Center.

SEO Checklist for Magento 2 Migration

By: Andreja Cicak, Last updated: Nov 12, 2021 | Published: Jul 11, 2019

Whether you’re considering building a new store on Magento 2, or you have already started the transition, there are (more than) a few things to keep in mind to ensure your traffic and (more importantly) revenue don’t get lost during the migration.

Migration to Magento 2 is stressful for every store owner, but the change is inevitable. We have already prepared a list of the most common SEO mistakes during the migration, but we wanted to do more, so we decided to create this SEO checklist to make your transition as smooth as possible.

Are you ready for new Google Ads experience?

By: Andreja Cicak, Last updated: Sep 26, 2019 | Published: Jul 10, 2018

When new Adwords interface first launched, everyone had an opinion on it. Some people liked it because it was cleaner and had some amazing new features, other just hated it because it was still in beta and had some pretty annoying bugs, but all of us just tried to learn to navigate through it before it’s too late. We knew that the day will come when Google will replace the old interface with this new AdWords experience (and also rebrand its service into Google Ads).

Inchoo is now a Google Premier Partner!

By: Andreja Cicak, Last updated: Oct 21, 2019 | Published: Sep 19, 2017

We’re very excited to announce that Inchoo has just leveled up to a Google Premier Partner status, which placed us among the top trustworthy PPC experts in the world in the eyes of the almighty Google. How did we deserve it? Well, with Google, You can never be certain, but there are a few key factors that could be the reason for this exciting upgrade. Here’s our short story on becoming a Google Premier Partner.

Blogging for merchants: attract visitors to your eCommerce site

By: Andreja Cicak, Published: Jun 27, 2017

Online Marketing

Every store owner knows how important blogging is for his eCommerce store. It’s a perfect opportunity to attract a broader audience that might not have a clear buying intent at the moment, but that will undoubtedly come back to you after learning something useful from your blog. However, if your articles are low quality, non-informative, and just there to fill out the blank space, you’re not using the blog section’s full potential on your site. To avoid frustration with articles that don’t get any attention, we’re bringing you blogging tips for merchants that can help you boost your eCommerce website’s online performance.