Keyword research is the cornerstone of almost every digital marketing activity like search engine optimization, PPC campaigns, website launch or redesign, as well as competitor analysis (which Zoran wrote about in one of his blog posts). If it’s properly done, it can prove itself as one of the highest return activities in the field of search advertising. In fact, you shouldn’t start any digital marketing activity without proper research, simple as that. Continue reading
eCommerce Marketing Specialist
One would say it’s odd to pursue a career as an eCommerce Consultant with a Master’s in Cultural Studies and Cultural Management, but Bruno is an example that those two fields complement each other exceptionally well. His interest in human psychology and different cultures come in handy when he’s setting up and optimizing high-quality paid campaigns for our clients. Other than that, Bruno is a specialist in keyword research and competitor analysis with additional interests in SEO, Analytics, and content management.
Before he joined Inchoo, Bruno worked on several projects with a Swiss-based company as an Online Marketing Associate. He was responsible for SEO activities, content management, Analytics, and community management combined with email marketing. All of that had a huge impact on client’s online visibility and increased their overall sales. Fun fact: he was also a video producer for online games walkthroughs.
Music holds a special place in Bruno’s heart and life. He has volunteered for many years as a journalist and web admin for a music and popular culture portal, that is growing to be one of the biggest music/pop culture portals in the whole region! He’s a kind soul that walks dogs from the local-dog shelter. Awww! Apart from cycling, nature/forest walks/hiking are his favourite stress-relief activities. Also, Bruno is a fan of strategy, historical, and RPG games.