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Davorin Cernoga

Digital Marketing Specialist

Davorin Cernoga

When he was a kid, his dream was to become an astronaut. Why? Exploring the unknown is his main drive in life since childhood. Although he’s not really an astronaut now, he didn’t lose that pathfinder's vibe. He’s now exploring the advertising world. PPC, content, automation - from strategy to execution, Davorin is the guy to call!

11 years of marketing experience and his love for Star Trek shaped his life philosophy into believing that the best way of self-improvement is to constantly learn new things. Previous work experience allowed him to hone priceless skills in mentoring, training, and leading teams anywhere from 3 to 30 people. Lately, AI is what interests him the most. He has so many fields he would like to explore, especially in tech, but you know, the day only lasts 24 hours.

Eating baking chocolate is his only guilty pleasure. The higher cocoa percentage, the closer to his heart (and mouth) it is. Exploring - that’s his motto in the kitchen too! Davorin loves to experiment while cooking. In "what-happens-if-I-put-this-ingredient-in" way. Sometimes it produces an exquisite dish, sometimes, well, it doesn't. His wife is his backbone in life, and together they are often seen biking around town with their beautiful son.

  • Google Analytics Certified
  • Google AdWords Search Certified
  • Google Adwords Mobile Certified
  • Google AdWords Video Certified
  • Google AdWords Shopping Certified
  • Google AdWords Display Certified

Latest posts by Davorin Cernoga

Google is concealing your search terms, and it is bad

Let’s first read the following premise: For successful optimization and revenue-generating Google Ads campaigns, you need access to ALL search terms for which users clicked on your ads.

It’s simple logic. You want to know what users searched for when they clicked on your ads, and then converted. Am I right?

Not if you ask Google about it. Read on and find out why Google is behaving f…[CENSORED] bad with this one. Continue reading

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