What is a PPC Audit?
A PPC audit is an analysis of PPC efforts to determine whether the account is being optimized correctly and to achieve a better return on investment in advertising by improving low-performing elements.
Digital Marketing Manager
Lucija is our Digital Marketing Manager and is in charge of PPC and SEO.
She graduated in Marketing at the Faculty of Economics in Osijek and continued to improve in this area by finishing a course that specializes in Digital Marketing.
In addition to her studies, she volunteered for the Youth Council of her hometown, Valpovo. She held the position of president for two years, and already during her student days, showed proactivity and a desire for progress.
Marketing has always been a part of her previous jobs. She worked in event management and tourism, and she also started her entrepreneurial career by running social media campaigns for foreign clients. Through these experiences, she has developed the communication and leadership skills that help her in her current job.
Lucija describes herself as a yoga freak because she sometimes does it twice a day and is a big fan of organic food. She never rejects a good book and is particularly interested in psychology and behavioral marketing. When she has more free time, she enjoys traveling and thrash metal or electronic music festivals.
A PPC audit is an analysis of PPC efforts to determine whether the account is being optimized correctly and to achieve a better return on investment in advertising by improving low-performing elements.
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