Posts by Maja Kokolari

When is the time to start selling online?

Traditional buyer journey was quite predictable. It used to have clear cuts which most customers followed – you could actually draw a linear line in between their needs and final conversions. From awareness stage, to consideration and final decision all they needed was information.

The rise of the internet completely transformed entire buyer journey, creating research driven individuals who have a completely non-linear and unpredictable path to you. Suddenly the fact that there are no information about your business or that your products can’t be ordered online makes much difference for a massive part of buyers – online shoppers. After everything we learned about how people interact with internet before finally making that buying decision, it’s almost business suicide for any retailer not to sell online.

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Integrating ERP with eCommerce platform

ERP (Enterprise Resource Planning) presents the “backbone” of your business and powerful software system designed to integrate and unify the main functional areas of your organization. The benefits of ERP and eCommerce integration are immense when the process is done the right way. What should companies keep in mind when planning the integration of two key systems in their business operations – ERP and eCommerce platform?

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