Working with CMS blocks was one of the reasons Magento was and is so popular. Using CMS blocks, site administrator can easily manipulate content of the store. CMS blocks can be used to display promotional banners, sale blocks, return policies, important information message on some sections of the store etc. CMS blocks can carry plain text or chunks of HTML/JS/CSS code which means they can be used for even more complex content delivery like sliders, product carousels etc.
I personally like to use CMS blocks whenever I can so that content of the store becomes more “modular” and easily manageable. Continue reading