While optimizing my clients’ campaigns, I often find myself browsing other people’s blog posts and researching their campaign optimization tactics.
One of my recent hybrid tactics proved to work pretty well on some of my accounts, so I wanted to share it with you. It’s about scaling the shopping campaigns with automated bidding while keeping the same ROAS. I hope some of you will find it helpful to create your own hybrid tactic. Read more
To do meaningful Amazon PPC optimization, we have to have the necessary data to analyze and improve.
This post is going to be about Impressions metrics on Amazon Sponsored Product ads.
Its main goal is to save you some time and show you that Amazon advertising impressions on different reports really are different and you aren’t delusional 🙂
Long story short: The impressions metrics you found are different. The data you are looking at is correct.
In case you want to understand what’s the difference, continue reading. Read more
Are you looking for ways to optimize your Google Shopping campaigns for a holiday season? Or do you have some non-niche related sale that has been happening only on your site, and you want to make the best of it?
If your campaigns have been using some of the smart bidding strategies like Target ROAS or Target CPA – read on and find out how to fine-tune your Google Ads campaigns to make the most of your sale season. Read more
Thinking about how to make your products stand out from the crowd and be more visible on Google Shopping? You are already familiar with that “special offer” link that can be added to Google Shopping listing but aren’t really sure how to set everything up to get one?
Digging for some meaningful, usable and easy to follow guide that would cover all the steps you need but won’t overwhelm you at the same time because of tons of options? Search no more!
We have been in Magento and Google Ads business for quite some time. That’s why we know how time-consuming it can be to set the promotion you want while staying aligned with Google’s guidelines. Read more
So you have been running an eCommerce site for some time now but in order to increase sales, natural thing to do is to increase traffic towards your site. Regardless of your site’s SEO health and organic ranking, PPC traffic is also something you shouldn’t miss out, because hey, your competitors are also doing it and being within the first 3 organic results today (if you are lucky) isn’t the same like a few years ago.
Paying for incoming clicks is natural thing to do but before you continue (start) investing money in driving traffic to your site, pay attention to these three essential things that we noticed many site owners miss out. Read more
Is it bad for my site to have broken links? Some say I shouldn’t have them at all (What? How?) and some say that 404s are completely normal as my store changes and ages. Do I need to use some broken link checker?
Confused about taking the right approach? Which theory/opinion is applicable to your site/case? If 404 pages are a normal thing, you may ask yourself whether you should even bother with checking them? Keep reading and hopefully you’ll find the reasons why you should invest your time in analysis of broken URLs. Read more
In this article, I will try to give you some ideas on how to create a detailed product level performance report so you can easier identify areas for improvements within your Shopping campaign. Read more
Clear up your busy schedules and make 19th and 20th of October all about attending Meet Magento Poland which will take place in Concordia Design conference center in Poznan.
We are definitely not going to miss the opportunity to meet all of you and share each other’s experiences and knowledge about eCommerce.
And we have prepared something special for some of you who will be attending. Read more