eCommerce Talk

Are you ready for new Google Ads experience?

When new Adwords interface first launched, everyone had an opinion on it. Some people liked it because it was cleaner and had some amazing new features, other just hated it because it was still in beta and had some pretty annoying bugs, but all of us just tried to learn to navigate through it before it’s too late. We knew that the day will come when Google will replace the old interface with this new AdWords experience (and also rebrand its service into Google Ads).

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Meet Magento Germany 2018 impressions (or how do Hungarian dogs bark)

From the very start, this journey was meant to be great and sure it was! We have heard only the best about both Leipzig and previous Meet Magento conferences, and Antun, Aron, Dunja and I made a great trip team. I was given the honor of writing a recap of it so as a Meet Magento first-time-participant I will do my best. 🙂 Just a short overview to make it all clear before we start.

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Meet Magento Italy recap: fantastic time, amazing conference, awesome people!

Five of our Inchooers went to support, network and learn something at Meet Magento Italy. Inchooers Hrvoje, Ivan, Zelimir, Nenad, and Tomislav packed their bags and visited the dreamy city of Venice.

Nenad Andrakovic even had a special mission – to get on the #MM18IT’s stage and talk about PWA. He was explaining PWA as a concept in the context of Magento.

In this interview with the guys, you can read about the trip, the takeaways from Nenad’s lecture and about Inchoo’s plans with PWA. For this last matter, if it’s TLDR; we’re dedicating almost the entire development track of Meet Magento Croatia to PWA! 🙂

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This isn’t your typical Magento Imagine recap

As many folks that have attended Imagine conference will write a blog post about their experience, I was wondering how my blog post could differ. I don’t want to just share what was happening there, as this whole adventure is hard to put into the words and Magento has already covered it pretty well.

But let’s see what I will be able to deliver.

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Inchoo is a Sylius Solution Partner! To celebrate, here’s an interview with Sylius’ Founder, Pawel Jedrzejewski

For a long time, our only platform of choice was Magento. It was simply the best match for SOHO, SMB and Mid Sized businesses, especially in the Magento 1 era. Ecosystem recognised this and embraced the platform fully, which empowered high growth. It gave our clients a great starting point, security and lots of options. But, a new generation of eCommerce platforms has matured, and we at Inchoo are excited with the possibilities they open.

Magento 2 positioned itself higher on a SMB scale and this created some new gaps/needs in the market. Now, we’re working with three platforms: Magento, Sylius and Shopify and we feel that these are not direct competitors. Each one has a specific niche to fill. We will always consult our clients towards the selection of platform that is more tailored to their needs. It makes the whole creative process more efficient and the end results are better.

Sylius eCommerce Framework is the newest member of our partner family and platforms that we build stores with, and we couldn’t be more thrilled with that! Its founder, Paweł Jędrzejewski, held a three-day workshop at Inchoo for our specially chosen development team.

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When is the time to start selling online?

Traditional buyer journey was quite predictable. It used to have clear cuts which most customers followed – you could actually draw a linear line in between their needs and final conversions. From awareness stage, to consideration and final decision all they needed was information.

The rise of the internet completely transformed entire buyer journey, creating research driven individuals who have a completely non-linear and unpredictable path to you. Suddenly the fact that there are no information about your business or that your products can’t be ordered online makes much difference for a massive part of buyers – online shoppers. After everything we learned about how people interact with internet before finally making that buying decision, it’s almost business suicide for any retailer not to sell online.

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How we developed a new Morris 4×4 Center store – case study

In 2017, we had a challenging task in front of us. It all started with an inquiry from a potential new client, Morris 4×4 Center, that was looking for a partner to help them address and solve website stability issues.

From that, it developed into a whole new project with the deadline of delivering a new site in under 2 months! Backend and frontend developers, design team, eCommerce consultants – we were all in it!

Let me tell you more about this project.

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Are you ready for Generation Z eCommerce?

The next wave of consumers from which none has ever known a world without internet or mobile phones has come of age. Here’s how to reach them.

Meet the Generation Z, also referred to as Gen Z, iGen, Centennials and possibly several other names. Oldest members of this generation were born in 1999. By the 2020 they will be the largest group of consumers worldwide, making up 2.6 billion people globally. Gen Z’s spending power is projected to be $44 billion. It is becoming crucial to reveal habits and attitudes of your future customers – without understanding them, you are losing potential future revenue.

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Keeping an eye on small things in eCommerce projects

When managing projects, one usually focuses on big things: biggest costs, biggest features, biggest risks, etc. The same is with building an eCommerce site – the biggest, most important things are, well, most important.

But large topics are not the be-all and end-all of the project.

In this post, we will illustrate how tiny issues can have an outsized influence on the project. Through analysis of several examples from our experience, we will try to understand how small perturbations shape the course of the project.

So let’s start with something totally relevant, let’s start with – Napoleon.

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How to keep design library in sync across the team? Welcome Sketch Libraries!

The buzz these days is all about design systems, but design system by itself is not enough to ensure consistency through all designs. When working with design systems, the main challenges are ongoing maintenance and informing everyone about the changes.

For a long time, there wasn’t a thorough solution for designers who design in Sketch which would provide easy access to the latest styles and propagate changed assets to team members. Yeah, we had the ability to share symbols via plugins for a while (Craft’s Library), but there were too many problems, and sharing library is too important to rely on a third-party plugin.

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Case Study: Migration from Magento 1 to Magento 2 for Sloan Express

Sloan Express is a family-owned business with deep roots in the agricultural industry that have been serving the needs of farmers worldwide for over 80 years. Located in Central Illinois, Sloan Express is the area leader offering new agricultural parts that are equal to or better than the original equipment part. They sell directly to farmers, implement dealers and repair shops.

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