eCommerce Talk

mCommerce – Consumers are ready, industry is not

mCommerce (mobile commerce) is here to stay and due to the recently published researches, we have data to back it up and predict the growth. The only problem is, consumers seem to be accepting the change much faster than the industry is. Since both mCommerce and eCommerce are growing sectors, we know they will continue to coexist, however, eCommerce industry seems to be not very agile when it comes to upgrading their solutions to fit the small screens.

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When less is more in eCommerce

This post will explain the situations in which removing certain elements of your online store might give you better conversions or improve your search engine rankings. There are lots of online stores out there that tend to add too much stuff to their store in hope of improving their income, not realizing that these things might actually create a completely opposite result from the one they hoped to achieve.

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Google TV and e-commerce

By now, everybody that reads this blog has probably heard of upcoming Google TV, a device that is set to revolutionize the broadcasting industry and finally take it to the next step – the world of actual two way interaction. Since we deal with e-commerce here at inchoo, the first thing that popped into my head when I saw what Google TV is was its effect on e-commerce world.

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Importance of product presentation

We all now that image is everything, especially when you’re selling the product online. There are some obvious facts that need to be taken into concern. This post will include some (IMHO) valuable reminders and a checklist for the shop owners willing to reevaluate their product presentation.

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The upsides of saying “no”

“Yes” is a great, positive word. There’s nothing better than getting that “yes” from your prospects that miraculously turns them into clients. “Yes” puts food on the table and that’s why it’s really easy to assume that its counterpart – a small, underappreciated “no” will have exactly the opposite effect. You rarely hear about the upsides of saying “no”.

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Is it time for the 1st Croatian eCommerce client?

As some of you may know, our team is located in lovely small country called Croatia (it is in Europe). Our mission is to create a microbrand for  eCommerce development services. Since we were using Magento as a platform of choice, we ended up creating a microbrand for a Magento development services. On the long run, our goal is to be recognized in eCommerce community and not just Magento’s. There is a long way to go to achieve this, but here we are: working in the international world, with clients all over the globe. From US ones, Canada, Sweden, Denmark, France, United Arab Emirates, Hong Kong. Only one Croatian client hired us for iPhone development services. Is it time for first Croatian eCommerce client?

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