We’re very excited to announce that Inchoo has just leveled up to a Google Premier Partner status, which placed us among the top trustworthy PPC experts in the world in the eyes of the almighty Google. How did we deserve it? Well, with Google, You can never be certain, but there are a few key factors that could be the reason for this exciting upgrade. Here’s our short story on becoming a Google Premier Partner.Read more
The default description, default title, and default keywords input fields in Magneto administration used to create SEO issues for store owners ever since version 1.X of Magento. Magento versions 2.X are no exception to this issue.Read more
If you don’t run retargeting and remarketing ads, your marketing efforts may not be as profitable as they could be. On average, only 2% of visitors convert during their first store visit, which leaves staggering 98% of visitors unconverted. This is why we use retargeting and remarketing strategies.Read more
Every time someone does a search for something on search engines such as Google, the search engine must go through thousands of pages and serve the best results that will give the user most useful information he searched for.
How does the search engine know what information to serve based on just a few words? Well, search engines use to determine the best and most relevant information for every search term that is entered on search engine from user. Because of that, it is very important to create a strategy of keywords so that your eCommerce store could rank better every time user search for terms that are related to products that you sell. The ultimate goal is to rank on the first page of search engine and make your eCommerce more visible to users.Read more
Every store owner knows how important blogging is for his eCommerce. It’s a perfect opportunity to attract a broader audience that might not have a clear buying intent at the moment, but that will certainly come back to you after learning something useful from your blog. However, if your articles are low quality, non-informative and just there to fill out the blank space – you’re not using the full potential of the blog section on your site. To avoid frustration with articles that don’t get any attention, we’re bringing you blogging tips for merchants, that can help you boost your eCommerce website’s online reputation.Read more
Often, during an SEO audit, we figure out that the store that came to us for the audit suffered a manual or an algorithmical penalty from Google which resulted in a significant loss of organic traffic.
During the years we got pretty experienced in removing such penalties and getting the website back on the right track for clients that listened to our advice.
But, did you know our own clients who have a consulting retainer with us never got penalized by Google?
Here’s why…Read more
So you have been running an eCommerce site for some time now but in order to increase sales, natural thing to do is to increase traffic towards your site. Regardless of your site’s SEO health and organic ranking, PPC traffic is also something you shouldn’t miss out, because hey, your competitors are also doing it and being within the first 3 organic results today (if you are lucky) isn’t the same like a few years ago.
Paying for incoming clicks is natural thing to do but before you continue (start) investing money in driving traffic to your site, pay attention to these three essential things that we noticed many site owners miss out.Read more
As we determinedly move through 2017, we decided to look into things which we’re building upon. The old saying goes “If you don’t know history, you are doomed to repeat it.” so we’d like to avoid any mistakes possible by learning from the previous happenings. Here’s what happened in the SEO world in 2016. and what you can do to make those trends work in your favour.Read more
Industry of eCommerce is growing steadily, year after year, and that’s nothing new in the world of Internet. A prediction by eMarketer states that online spending has reached its all time high in 2016 with more than $22 trillion spent, a number which is expected to grow by $27 trillion in 2020. It is more than obvious this trend has no intention of slowing down so if you need some help or inspiration with setting up priorities for 2017, we at Inchoo gathered a handful of useful tips to share.Read more
We’ve analysed over 1.5 million sessions that happened in the last 30 days on some USA, UK, and Germany based eCommerce websites to find out the average percentage of logged-in customers that used the “Forgot your password” e-mail password reset functionality in Magento.Read more
Whenever you speak to a conversion rate optimization specialist or internet marketer in general regarding sliders you’ll hear a big rant about them. They’re bad for usability. But why do we still see so many sliders all around the web then?Read more
Last week was very out of the ordinary and out of the (regular) office for me. I spent 3 days discovering beauties of Romanian city Cluj-Napoca as much as exploring the beauties of Evozon office. Reason for leaving my home desk at Inchoo was a mission of delivering my first ever training on content marketing. This blog post serves as a reference point for all of you who are interested in what was I talking about in Romania and at MM16CZ – the short version. Also, it’s for all of you who are curious to find out why are eCommerce and content marketing a match made in heaven.Read more
Last month was busy (or, at least, busier!) for one of our consultants. Apart from his daily activities: monitoring key performance indicators of client’s online store, suggesting improvements and overviewing key trends in the world of eCommerce to help them stay ahead of the competition, he also had an opportunity to speak at 3 various conferences. Not that he has any favourites, but today we’ll see what it was that made HitIt so special and what he talked about.Read more
Last weekend Google sent out a batch of new manual penalty notices that mostly hit bloggers. What does this have to do with eCommerce SEO? Well, bloggers were penalized for accepting free products in exchange for a review with a link to merchant’s website or accepting paid reviews with such links.Read more