Google is launching it’s Interest Based Ads into beta. These ads are a form of behavioral targeting ads and are being tested by limited number of selected advertisers. At Google, they strive to serve as relevant ads as possible to the users of Internet and that’s why contextual advertising is not enough anymore. They decided to take it one step further beyond and step into the world of behavioral targeting.Read more
If you are into internet advertising you probably already considered or already tried out advertising on some popular or targeted blogs. Blogs can be valuable traffic generators however in most cases you will see that conversion rates and click through rates of advertising on blogs will be much worse and more expensive then advertising on search engine’s search results (Google AdWords and similar).Read more
Matt Cuts from Google made a great new video explaining how to properly use rel canonical. One of the most often questions was what is rel canonical, is it a meta tag? Matt Cuts explains that it’s easy to confuse it with meat tag as it’s included inside the website where meta tags are usually placed, however since it’s actually a link element it should be called an element, not a tag.Read more
I personally believe in Google’s good old “Do no evil!” and that’s why I’m writing this blog post about a few tricks some marketers use to sell you SEO services that don’t work.
Never hire an SEO consultant or buy SEO services from company that offers:
1. Massive Search Engine Submission. There is no need for submitting a website to search engines in today’s modern web 2.0 world. The search engines will find your website really fast if you have any good backlinks pointing to your website.Read more
People tend to ask this question a lot. Should I sell on eBay or should I open my own web store. There is no ultimate answer to this question and it really depends on many different factors such as your budget, your niche, the amount of time you have, number of different products and so on.
This is the list of things that might help you make up your mind on what’s the best way to go for you.Read more
You have your web shop set up and you’re ready to sell online. After a short period of time you realize something might be wrong as you are not selling as much as you want to. What went wrong?
Well, there is a huge number of things that might have went wrong. Lets head back to the basics, the planing of your web store and research, to see what might be causing the low conversion rates.
If you are in retail business for some time now before you opened your web shop, you probably already did some research on your targeted audience. You know as much as you can about them and you think you know a good way to market your products to them. The problem begins with transition from real life sales business to online sales. Not everything works exactly the same offline and online.Read more
Creating YouTube videos can be a valuable online marketing strategy and many marketers around the world are already using it for viral campaigns. it is a well-know known fact that YouTube is the largest video-serving website on the planet, but no one expected that YouTube would become such a big player in the search industry.
ComScore reports that YouTube now generates 25% of all Google searches making it the 2nd largest search engine. A few years ago, when YouTube first started the video revolution on the Web, its power as a search engine was not anticipated. YouTube is now generating more searches then Yahoo!, the previous second most popular search engine.Read more
If you try to ask this question on some forum or newsgroup, you will surely get many replies. Everyone will present you his favorite. My first developed online store was created with standard osCommerce platform. After three or four projects, I started to work with CRE Loaded and used it frequently for years. Although it was also an osCommerce fork, it had many advantages. I switched to Magento™ early this year and this is my final choice.
Let’s look at the popularity of those platforms now.Read more
I attended a webinar yesterday called “Maximizing Magento Webinar: Optimizing Conversions with Website Testing.” It was a nice and informative hour-long webinar with Google and Magento team speakers that provided us some really useful information.
First of all, you should know what Google Website Optimizer is. It’s a powerful tool that allows you to test various page concepts directly on your visitors and see which of your ideas works best in practice.Read more
The most common reason for using Google AdWords is trying to sell more. People tend to use search advertisement more than content as it usually brings more results which is actually logical since you are targeting people who are actually searching for things you want to sell.Read more
Building backlinks is the most important part of SEO work. The only thing more important is how relevant the becklinks you build are. You could actually rank at number one spot on Google for a keyword you don’t have anywhere in your content solely based on your backlinks. This have been proven in practice many times and I have personally done this on several keywords.Read more
Most of the researches show that online advertisement, despite economic recession, will continue to grow. According to IAB’s Internet Advertising Revenue Report, first half of ’08 was up by 15.2% compared to the same period in 2007. According to the same report, most of the revenue of online advertisement (44%) is generated by search engine advertisement followed by display adds (banners, rich media, digital video, sponsorship) which generated 33%. The last place is reserved (as usual) for e-mail (2%).Read more
Did you know that you can actually track what your visitors are searching for inside your website? We are going to explain you how it’s done via Google’s Analytics tool. It is possible to track your internal site searches if your internal search engine passes the search term in the query string as Google Analytics tracks everything entered in location bar of user’s browser.Read more