Avinash Kaushik on Facebook ROI metrics

While it has astonishing 950 millions users, Avinash Kaushik sees Facebook as completely different advertising story compared to other digital advertising channels. In his latest blogpost he criticizes Facebook ROI explanation given by a Facebook employee on a recent tech conference and in return gives completely different point of view.

Read this interesting story here


Drazen Karacic-Soljic

- eCommerce Consultant

Cacan is an eCommerce Consultant at Inchoo, where he's monitoring key performance indicators of client's online store and suggesting improvements.

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