Exact match domains no longer work for your SEO?

SEOmoz’s Dr. Pete recently published a new study which shows a decline in ranking value of exact match domain names.

You can read the entire study here.

It seems the change is most evident for the non-dot-com domains, which is evident from this graph:

non--dot-com-exact-match-domains

Please note that the data for Dr. Pete’s study is for Google rankings only, it doesn’t include Bing which some believe still values exact match domains significantly.

Toni Anicic

- eCommerce Consultant

SEO. Professional gaming. Home-brewed beer. Magento Certified Solution Specialist.

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