Exact match domains no longer work for your SEO?

SEOmoz’s Dr. Pete recently published a new study which shows a decline in ranking value of exact match domain names.

You can read the entire study here.

It seems the change is most evident for the non-dot-com domains, which is evident from this graph:


Please note that the data for Dr. Pete’s study is for Google rankings only, it doesn’t include Bing which some believe still values exact match domains significantly.

About Toni Anicic

eCommerce Consultant

SEO. Professional gaming. Home-brewed beer. Magento Certified Solution Specialist.

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